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Latest News
Time to read: 2 min
BWF extends HSBC partnership following COVID-19 effects
October 19, 2021
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Fan Engagement
Time to read: 3 min
NBA develops ‘initiative experiences’ for fans with Google
October 19, 2021
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Regions
Time to read: 3 min
HPE provides ‘ultra-connected’ experiences to Commonwealth Games
October 18, 2021
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Cricket
Time to read: 2 min
ICC signs new cryptocurrency exchange partner
October 18, 2021
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Media Rights
Time to read: 2 min
Bundesliga adds to global broadcasts via SPN India partnership
October 15, 2021
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NHL
Time to read: 2 min
Wild announces helmet partner in return of 82-game season
October 15, 2021
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Latest News
Time to read: 2 min
Dallas Mavericks and Betway link in ‘free to play’ partnership
October 15, 2021
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Features & Analysis
Time to read: 4 min
SBC Summit CIS: Betting sponsorships provide ‘big opportunity' for CIS sports
October 15, 2021
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Horse Racing
Time to read: 2 min
NASCAR partners Fubo Sportsbook to strengthen sports betting links
October 15, 2021
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South America
Time to read: 2 min
Real Madrid strengthens Codere partnership across Latin America
October 15, 2021
Manchester City
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Latest News
Time to read: 2 min
Man City kicks off Qualtrics partnership to ‘listen to fans’
October 14, 2021
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Italy
Time to read: 2 min
Serie C coverage secured via Eleven’s Amazon partnership
October 14, 2021
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Partners
Time to read: 2 min
AS Monaco forges Russia-facing deal with Liga Stavok
October 14, 2021
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Tennis
Time to read: 2 min
ITF launches Cup Final fan tokens with Socios
October 14, 2021
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NHL
Time to read: 2 min
DraftKings expands in NHL creating ‘exciting content’ for fans
October 14, 2021
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Esports
Time to read: 2 min
E-sports’ Endpoint CeX releases NFTs in Socios partnership
October 13, 2021
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NFL
Time to read: 2 min
Two Circles covers advertising sales across NFL
October 13, 2021
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Latest News
Time to read: 2 min
US Ski & Snowboard gains Textron Aviation sponsorship
October 13, 2021
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NFL
Time to read: 2 min
Three German cities looking to stage NFL games
October 12, 2021
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Europe
Time to read: 2 min
Santini to provide jerseys to Tour De France
October 12, 2021
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NFL
Time to read: 3 min
Cincinnati Bengals launches free-to-play games in Low6 partnership
October 11, 2021
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Media Rights
Time to read: 2 min
ICC engages fans in Sportradar streaming partnership
October 11, 2021
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Basketball
Time to read: 2 min
FIBA ‘brings fans closer to basketball’ in J9 deal
October 11, 2021
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026