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Partners
BREAKING
Fan Engagement
Time to read: 2 min
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
November 4, 2021
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North America
Time to read: 3 min
NBA names DraftKings and FanDuel co-official sports betting partners
November 4, 2021
BREAKING
Partners
Time to read: 2 min
Leopardstown links with Racing Post as spectators return
November 4, 2021
NFL
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NFL
Time to read: 2 min
NFL enters ‘first deal of its kind’ with Aristocrat Gaming
November 4, 2021
BREAKING
Media Rights
Time to read: 2 min
Fox Sports solidifies position as home of international soccer
November 4, 2021
UFC
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Boxing
Time to read: 2 min
UFC launches NFTs with Crypto.com partnership expansion
November 4, 2021
BREAKING
Integrity
Time to read: 2 min
YGAM continues partnership with Wolverhampton Wanderers FC
November 4, 2021
BREAKING
Fan Engagement
Time to read: 2 min
76ers introduce ‘new space for fans’ in first Legacy NFT’s
November 3, 2021
BREAKING
Tennis
Time to read: 2 min
WTA enhances player performance in Whoop partnership
November 3, 2021
BREAKING
Latest News
Time to read: 2 min
Angel City FC creates green spaces in Klarna partnership
November 3, 2021
BREAKING
UK
Time to read: 2 min
England Netball cites ‘exciting’ future in Nike extension deal
November 3, 2021
BREAKING
Latest News
Time to read: 2 min
Betway renews Belgium’s knockout Croky Cup competition
November 2, 2021
BREAKING
Integrity
Time to read: 3 min
NFL and NCPG use $6.2m grant in responsibility boost
November 2, 2021
BREAKING
Europe
Time to read: 2 min
AC Milan becomes first of Socios’ partners to launch NFTs
November 2, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Liverpool offers in-game gear with PUBG mobile
November 1, 2021
BREAKING
Media Rights
Time to read: 2 min
Sony renews UEFA broadcasting rights in India
November 1, 2021
BREAKING
Integrity
Time to read: 2 min
Sportradar announces first betting data rights agreement with UEFA
November 1, 2021
BREAKING
North America
Time to read: 2 min
USL announces TwinSpires as official presenting partner
November 1, 2021
BREAKING
Esports
Time to read: 2 min
ESL and Immutable X together introduce NFT platform
October 29, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Chelsea brings fans closer to the club with DreamSetGo
October 29, 2021
BREAKING
Features & Analysis
Time to read: 5 min
Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
October 29, 2021
BREAKING
Media Rights
Time to read: 2 min
Australian Open expands coverage in Japan with Wowow
October 29, 2021
BREAKING
Regions
Time to read: 2 min
IOC launches first single unified Olympic store
October 28, 2021
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
BREAKING
Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026