Mahindra seals Washington Wizards and Capitals partnership
Monumental Sports & Entertainment (MSE) has announced a global partnership with vehicle manufacturer Mahindra, making the India-based company an official partner of NBA’s Washington...
NBA esports announces 2K League Panera Bread partnership
NBA’s esports competition the 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft in February.The partnership...
The NBA links with Louis Vuitton for stylish collaboration
The National Basketball Association (NBA) has enhanced its swagger ahead of this year’s postseason, announcing a new partnership with Louis Vuitton.The French fashion brand...
NBA’s fantasy content to stay with SportsGrid
The National Basketball Association (NBA) has extended its deal with SportsGrid to provide NBA fantasy content across NBA.com, SportsGrid Network and the SportsGrid syndication...
Dallas Mavericks banks on multi-year sponsorship deal with Chime
Dallas Mavericks has unveiled a new partnership with one of the US’ fastest-growing online banking platforms, Chime.The deal will include a patch on all...
CBA looks to boost engagement with younger audiences through Pisen deal
The Chinese Basketball Association (CBA) has announced that it has struck a deal with Pisen Electronics which sees the consumer electronics company become an...
Brooklyn Nets signs suite deal with Palladium Hotel
A season-long partnership has been announced between National Basketball Association (NBA) franchise the Brooklyn Nets and Spain-based hotel chain the Palladium Hotel Group.The deal,...
DraftKings nets MSG, NY Knicks and Rangers sports betting partnership
A marketing partnership has been announced which sees DraftKings become the exclusive official sports betting and daily fantasy sports partner of the New York Knicks, the...
LeBron James unites with Calm to promote mental fitness
LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.The debut year of...
The NBA unites with GameOn Technology for AI chatbot feature
AI specialists GameOn Technology has united with the National Basketball Association (NBA) as the league seeks to utilise its AI chatbot feature to increase...