Stephen Curry announced as new Rakuten US Brand Ambassador
Three-time National Basketball Association (NBA) champion Stephen Curry has been signed by Rakuten as a brand ambassador as part of a multi-year contract.
Curry will...
NBA unites with TNT and Twitter for groundbreaking live stream deal
The National Basketball Association (NBA), Turner Sports and Twitter have announced a live streaming deal that will provide fans with a groundbreaking new way...
NBC to elevate NBA coverage with sports betting
NBC Sports Washington is looking to enrich its coverage of NBA, announcing it will be including in-play betting coverage during an alternative showing of the Washington...
NBA China to feature LA Lakers and Brooklyn Nets
The National Basketball Association (NBA) has announced that the NBA China Games for the coming year will feature two preseason games between the 16-time...
NBC nets rights extension with Chicago’s Bulls, Blackhawks and White Sox
NBC Sports Chicago and the White Sox, Bulls and Blackhawks have confirmed a multi-year media rights deal that provides NBC Sports Chicago with exclusive...
Orlandina Basket confirms esports expansion
Italian basketball team Orlandina Basket has confirmed its expansion into esports through a partnership with player development company Pro2Be Esports.
Pro2Be Esports aims to develop players’ lives from...
New Orleans sports franchises confirm casino partnerships
New Orleans casino, Harrah’s has agreed a pair of deals with the city’s NBA and NFL franchises.
Described as a “landmark partnership,” the property’s official titles see...
NBA unveils expansion to FanDuel partnership
The National Basketball Association (NBA) has confirmed the expansion of its existing partnership with DFS operator FanDuel, to include American sports betting.
As part...
The NBA strengthens Mexican footprint with Codere partnership
The NBA has confirmed Spanish gaming operator Codere as its first official games partner in Mexico.
The partnership will be promoted in retail stores across...
NBA gets China boost with Migu partnership
The National Basketball Association (NBA) has underlined its intention to strengthen its footprint within China, confirming a multi-year partnership deal with the country's digital...