DraftKings teams up with Charlotte Hornets for fantasy sports collaboration
The Charlotte Hornets has chosen DraftKings as its official daily fantasy sports partner under the terms of a new multi-year collaboration.The fantasy sports and...
Shaquille O’Neal recruited by PointsBet in Brand Ambassador role
American basketball legend Shaquille O’Neal has become the latest sports personality to join Australian operator PointsBet as a Brand Ambassador.The agreement will see O’Neal,...
Decathlon nets NBA official licensee partnership
The National Basketball Association (NBA) has unveiled a new multi-year partnership with sporting goods retailer Decathlon.Under the terms of the agreement, which is the...
NBA players to renegotiate for equity stakes in league franchises
National Basketball Association (NBA) players may attempt to overturn a rule that prevents them from owning equity stakes in teams and franchises, according to...
BBL and TikTok launch first ever British basketball campaign
The British Basketball League and Basketball England have formed a partnership with TikTok to launch the #BritishBasketball hashtag challenge.The popular social media platform will...
Raiders owner Mark Davis confirms purchase of WNBA team
Owner of the National Football League (NFL) franchise Las Vegas Raiders, Mark Davis, has confirmed that he is on the verge of purchasing the...
Philadelphia 76ers signs partnership with Verizon
Three time National Basketball League (NBA) champions the Philadelphia 76ers have signed a multi-year partnership with Verizon.The agreement will see Verizon become the team’s...
NBC Sports and Atlantic 10 extend basketball media rights deal
Broadcaster NBC Sports has renewed its multi-year agreement with the Atlantic 10 (A-10) collegiate conference to provide coverage of men’s and women’s basketball.Under the terms...
Ted Leonsis to kick off Sportradar Connect series
Sportradar has launched a new in-house curated event series, led by industry professionals and executives, providing ‘exclusive insight, analysis and ideas on the business...
Legendary NBA coach pens BetRivers content deal
Former National Basketball Association (NBA) coach George Karl has been named as the new brand ambassador and spokesperson for the online casino and sports...