NBA confirms trial of international sponsorship rights
The NBA has agreed to launch a three-year trial program allowing teams to sell international sponsorship rights for the first time.
As reported in the Sports...
The future of sports betting sponsorships in the US
There are big changes coming in the world of sports betting across the United States of America. In what will see the implementation of...
Betting on Sports America hits major leagues with sporting delegates
Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting...
The NBA elevates retail presence in China
The National Basketball Association (NBA) is continuing to grow its presence in Asia, partnering with Topsports, for the opening of the largest NBA Store in China...
NBA heads to Paris as London game axed next season
The National Basketball Association (NBA) and beIN SPORTS (beIN), the official broadcast partner of the league in France, has announced that the Charlotte Hornets...
WATCH: Using March Madness to capture the imagination of the US
In a recent interview with SBC, Benjie Cherniak of Don Best Sports emphasised that college sports is "embedded in the US culture".
Speaking at last...
ESPN strengthens college sports commitment
ESPN and the American Athletic Conference has reached a 12-year extension for the conference’s global media rights, strengthening its extensive existing presence on ESPN’s...
NBA Digital embarks upon social growth with Facebook Watch
NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...
NBA unveils plans for African expansion
The National Basketball Association (NBA) and the International Basketball Federation (FIBA) confirmed plans for the launch of the Basketball Africa League (BAL), a new...
Is Basketball Champions League Europe’s fastest growing competition?
The Basketball Champions League was created in 2016 and after a first very successful season, the competition has reaffirming once more its impressive digital...