The FA extends FA Cup Emirates sponsorship for further four years
England’s Football Association (FA) has extended its title sponsorship with Emirates for the FA Cup in a new four-year deal. The title sponsorship will now...
Mbappe becomes football’s youngest-ever owner acquiring SM Caen
Kylian Mbappé can now add football’s youngest-ever majority owner to his already impressive resume after his investment company acquired an 80% stake in French...
Manchester City fined over £2m for game delays
Manchester City FC has been fined over £2m for delaying kick-offs at the start of games and half-time, during the 2022/23 and 2023/24 seasons.The...
‘A gateway from Asia to Europe’ – Dean Akinjobi’s inside view...
As European teams prepare for the 2024/25 season, the usual wave of new partnerships and sponsorships is underway. These deals bring multiple benefits to...
DAZN signs exclusive National League rights in domestic English football debut
DAZN has hugely expanded its global portfolio of football broadcasting rights with the addition of the National League System, the fifth and sixth tiers...
Real Madrid names Orange as new telecommunications partner
Real Madrid has entered into a strategic partnership with mobile network Orange for the latter to become the club’s official telecommunications partner. The agreement will...
FIFA receives bids for uncontested 2030 and 2034 World Cups
The relevant FIFA Member Associations have submitted their bid books for hosting the 2030 and 2034 FIFA World Cup tournaments.Following on from the bidding...
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but...
High risk sponsorship reap high rewards for Premier League clubs according to a recent report, though partnerships with one industry in particular is facing...
Udinese ‘keeps up with the times’ with meme coin sponsorship
Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...
Bayern Munich gains deeper Asian presence with Tiger Palm partnership
In a bid to increase its visibility and growth across Asia, FC Bayern Munich has partnered with Singaporean athlete pain relief supplement brand Tiger...