Sam Behar, BetMGM: Football deals provide ‘a real point of difference’...
While Premier League clubs have been enjoying a well-earned rest, sponsorship news has not let up ahead of the 2024/25 season. Noticeably, many clubs...
Southampton marks Premier League return with crypto casino partner
Southampton FC is marking its return to the Premier League this season with another partnership bridging the betting and crypto sectors.The Hampshire club has...
AFA taps IMG for APAC sponsorships post Copa America triumph
The Argentine Football Association (AFA) has appointed IMG as its exclusive sponsorship agency in the Asia Pacific (APAC) region for the next two years.Until...
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed...
This weekend saw two of the world’s biggest football tournaments come to a close, the UEFA European Championship and the Copa América. Throughout respective...
La Liga fans to gain exclusive benefits with Uber Eats partnership
La Liga has confirmed a new partnership with online food delivery service Uber Eats that will see fans rewarded with exclusive benefits. The agreement will...
Man City links Bologna to Manchester with C.P. Company deal
Manchester City has announced a new multi-year partnership with C.P. Company, making the Italian fashion brand the club’s official style fashionwear partner.Under the agreement,...
Bookies expecting to fork out heavy sums if England claim Euro...
William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...
Staveley and Ghodoussi to leave Newcastle United ownership
Newcastle United co-owners Amanda Staveley and Mehrdad Ghodoussi are reportedly set to leave the club after three years.According to the BBC, the husband and...
Coventry City embraces ‘challenger mindset’ with Monzo deal
Coventry City FC has named digital bank Monzo as the club’s front-of-shirt sponsor ahead of the 2024/25 season.In a one-season agreement, Coventry has announced...
Sportradar to cover all UEFA competitions in expanded data deal
UEFA has extended its betting data partnership with Sportradar, a Swiss sports tech and data company, covering the full extent of its competitions.All UEFA...