Sportradar to cover all UEFA competitions in expanded data deal
UEFA has extended its betting data partnership with Sportradar, a Swiss sports tech and data company, covering the full extent of its competitions.All UEFA...
Liverpool owners FSG considering FC Bordeaux buyout
Fenway Sports Group (FSG) is looking into a potential purchase of FC Girondins de Bordeaux, a French second division club seeking a new owner.Bordeaux...
Napoli extends Coca-Cola partnership to training kits
Coca-Cola has added another major partner to its global sports sponsorship portfolio via a deal with three time Italian Serie A champions SSC Napoli.The...
Nottingham Forest close to purchasing City Ground stadium from local council
Nottingham Forest’s plans for redevelopment of its City Ground stadium remain a possibility apparent terms have been reached with Nottingham City Council this week.According...
Salford City FC reveals Fireball Whisky as front-of-shirt sponsor
Fireball Whisky has been named as Salford City Football Club’s latest front-of-shirt sponsor ahead of the 2024/25 season.The US shot brand signed a multi-year...
Bundesliga connects with Polish audiences through Eleven Sports deal
Eleven Sports has clinched exclusive rights to broadcast German top-flight Bundesliga football in its home market of Poland.The agreement will last for a four-year...
BBC: England’s EURO 2024 win over Switzerland scores another viewership high
BBC’s coverage of England’s penalty shootout victory over Switzerland last Saturday reached a peak audience of 16.8 million viewers. This peak viewership represented a TV...
Leicester City signs casino deal to support Premier League return
English football has seen yet another gambling deal ahead of the 2024/25 season, with the dealmaker this time around being newly promoted Premier League...
Real Betis brings Trainline onboard as shirt sponsor in two-year deal
La Liga’s Real Betis has named Trainline as the club’s latest shirt sponsor with its branding being positioned on the back of club shirts...
Wisła Kraków inks record Superbet shirt sponsorship
Polish football team Wisła Kraków has named sportsbook Superbet as its official bookmaker and will appear on the back of its first team's kit. Hailed...