Juventus extends ‘undoubtedly successful’ Bitget sleeve sponsorship
Juventus FC has strengthened its relations with crypto exchange platform, Bitget, which will continue as the club’s official sleeve partner for the 2022/23 season.
The...
Man City and Highlight Games create premium branded games
Manchester City FC has formed a licence agreement with London-based video virtual sports firm, Highlight Games Limited.
The partnership sees the reigning Premier League Champions...
OpenBet enhances player props offering ahead of World Cup
As the FIFA World Cup 2022 nears, companies within the betting and gaming sector are continuing to build up their arsenals, including OpenBet and...
Chloe Kelly discusses Land Rover deal following commercial spike in women’s...
Lionesses’ Chloe Kelly has been offered a £2 million Land Rover sponsorship, according to reports.
The Mail stated that Kelly’s contract is already in negotiations,...
Lincoln City suspends Chris Maguire following alleged betting misconduct
Chris Maguire has been suspended by Lincoln City after he was charged by the FA for breaching betting rules.
Anyone involved in football from level...
FC Barcelona and Heura Foods give ‘new impetus’ to women’s football
FC Barcelona and Heura Foods have signed an agreement which sees the food brand become the partner of the Barça Women's team for the...
CBS Sports expands US rights to UEFA’s European competitions
UEFA has agreed a deal with CBS Sports for the US media rights for its European club competitions.
The men's Champions League, Europa League, and...
Valencia CF signs shirts sponsorship with Herrero Brigantina
Valencia CF has named Herrero Brigantina both a ‘premium plus partner' and a back-of-shirt sponsor of the LaLiga club.
The deal will see the insurance...
Liverpool FC continues content series in Nivea Men extension deal
Liverpool FC and Nivea Men have extended their partnership for a further three years, including a continuation of their content series.
As the 2022-23 season...
Southampton FC, Sarah Batters: NFTs a ‘major pillar’ of engaging football...
Southampton FC’s new kit for the 2022/23 season has seen the Premier League side tap into the blockchain and web3.0 space as it continues...