Soccer Champions Tour 2022 to broadcast on DAZN

DAZN Group has announced a deal to secure rights to stream the upcoming Soccer Champions Tour 2022 in Japan, Italy and Canada, taking place...

Serie A further embraces digital engagement as Sorare partnership signed

Italy’s Serie A has become the latest professional sports league to partner with blockchain-based fantasy sports platform Sorare. The multi-year deal will facilitate the development...

Codere Online clinches Box Azteca sponsorship to boost Mexican visibility

Mexican multimedia firm TV Azteca has signed a sponsorship deal with LatAm focused betting firm Codere Online. The agreement has named Codere as the headline...

Russia’s appeals against UEFA and FIFA bans rejected by CAS

The Court of Arbitration for Sport (CAS) has rejected two separate appeals by the Football Union of Russia (FUR) against the exclusion of the...

Premier League to hold talks on betting sponsorship future

The clubs of the Premier League have reportedly scheduled a meeting to determine the top-flight’s future relationship with betting companies. Set for next week, the...

UEFA appoints OPPO as sponsor to ‘spotlight inspirational moments’

UEFA has partnered electronics company OPPO across its competitions including the UEFA Champions League, UEFA Super Cup, UEFA Futsal Champions League Finals and UEFA...

AC Milan eyes up fashion partnership with Hally & Son

AC Milan has announced a partnership with Hally & Son which sees the eyewear brand become the official fashion eyewear partner of the Rossoneri...

Real Madrid and BMW pursue shared sustainability commitments

Real Madrid has partnered with  automotive manufacturer BMW Spain in a bid to pursue mobility, sustainability and diversity initiatives, replacing Audi. The La Liga club’s...

Liverpool secures 17-years of Standard Chartered Bank partnership

Liverpool FC (LFC) has extended its collaboration with Standard Chartered Bank for a further four years, remaining as partners until the end of the...

BT, IMG, ITV and Sky undergo CMA investigation for sports broadcasts

The Competition and Markets Authority (CMA) has launched an investigation on BT, IMG Media, (including Premier League Productions), ITV and Sky. The investigation relates to...