Does the FA’s media rights venture signal an end to the...
The Football Association (FA) is exploring whether to drop the 3pm Saturday TV blackout for FA Cup matches as streaming service platforms wait in...
Report: Premier League a step closer to betting sponsorship ban
According to a report from The Times, Premier League clubs are set to agree upon a ruling that would ban gambling companies from front-of-shirt...
Manchester City and Axi celebrate women in new partnership extension
Manchester City has renewed its partnership with global online trading platform Axi. This comes as an extension of the already-established commercial relationship between both that...
Parachute payments the sticking point in EFL and Premier League financing...
As English football prepares for financial and regulatory overhaul, reports have suggested that parachute payments are the key stumbling block in finding a universal...
Thomas Barnden, Swansea City: The ‘unprecedented analytics opportunities’ created by AI...
Thomas Barnden, Swansea City AFC Head of Performance, writes for Insider Sport about the ‘seismic shift’ in strategy in football clubs’ operating processes, and...
Manchester City announces SportyBet as club’s African betting partner
Manchester City Football Club have announced pan-African betting market leader SportyBet as the club's official betting partner in the continent. Under the terms of the...
Tally Technology: How to create lasting and valuable fan relationships
Juli Ferré Nadal of Tally Technology writes for Insider Sport on how sports rights holders can embrace a new breed of activation platforms to...
Building on World Cup momentum – Harris County Houston Sports Authority’s...
The dust has well and truly settled on a successful World Cup in Qatar, attention slowly turns to the 2026 tournament in North America. With...
UEFA Women’s Football signs PlayStation to sponsorship lineup
Sony’s gaming console company PlayStation has become an official partner of UEFA Women’s Football, sponsoring the UEFA Women’s Champions League and UEFA Women’s EURO...
Bayern Munich deepens Allianz partnership with 10-year extension
Bundesliga champions FC Bayern Munich have extended their long-standing partnership with insurance company Allianz for an additional 10 years running until 2033. Allianz’s relationship with...