The World Cup hat trick – marketing, engagement and product power
Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...
FA suspends Chris Maguire following 52 illegal bets
Chris Maguire has been suspended by the FA from all football activities for six weeks.The news is consequential of the Scottish player’s multiple breaches...
Minas Gerais’ football league sponsored by EstrelaBet
Brazil’s Championship of Mineiro has secured a new sponsorship agreement with EstrelaBet.The league, which includes notable teams such as Atlético Mineiro, Cruzeiro and America-MG,...
Gambling advertising ban rejected by Bulgaria Football Union
A ban on gambling advertising on Bulgarian sports is not being supported by the Bulgaria Football Union (BFU), the group revealed in a statement. A...
SC Freiburg lands its biggest partnership with JobRad
SC Freiburg of the Bundesliga is expanding its relationship with JobRad in an agreement that will see the bike leasing company become the club’s...
Seattle Sounders forms community-minded partnership with Providence
Seattle Sounders FC has inked an agreement with not-for-profit health organisation Providence.The deal - centred upon driving ‘meaningful impact’ in the area of youth...
LAFC scores BMO as stadium naming rights partner
Los Angeles Football Club (LAFC) has announced a stadium naming rights partnership with BMO.Now named the BMO Stadium, the venue will continue to be...
Angel City stadium renamed under BMO community partnership
Angel City Football Club has announced that BMO has joined the group as a founding partner. Also securing the naming rights to Angel City's home...
Norwegian football grows profile of top two divisions with IMG Arena
Norwegian football’s top two divisions, Eliteserien and OBOS-Ligaen, have formed a global betting streaming rights partnership with IMG Arena.Played between April and November, the...
D.C. United takes fan experiences ‘to new heights’ with Heineken
D.C. United has revealed an extension to its multi-year partnership with Heineken, which includes the beverage company being named the club’s official and exclusive...