Fulham FC gains ‘invaluable’ data support from Acronis
Fulham FC has announced a three-year partnership with global and visionary cyber protection company, Acronis. The company will be supported by EveryCloud.co.uk as its ‘Strategic...
VfB Stuttgart accelerates marketing strategy with SPORTFIVE
VfB Stuttgart has revealed it will be collaborating with sports rights marketer SPORTFIVE for an initial period of five years up to and including...
USA hosts 2024 Copa America as CONMEBOL and CONCACAF unite
The 2024 Copa America is going to be hosted by the USA, featuring 10 teams from South America and six from North and Central...
Cruzeiro inks shirt deal with Betfair on return to Serie A
Cruzeiro Esporte Clube has inked a sponsorship agreement with UK-based operator Betfair.The betting company’s branding is placed on the chest of the team's shirt,...
Premier League introduces digital cards with Sorare
The Premier League has partnered with sports entertainment company Sorare in a four-year deal to provide fans a new digital card experience.The agreement will...
Club Lanús ‘resumes historical link’ with Codere
Club Atlético Lanús has secured a sponsorship deal with European and Latin American gaming and sports betting company, Codere.Starting in February, Codere-Bingo Lanús branding will...
IMG secures two-year Channel 4 football streaming partnership
Channel 4’s coverage of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies will be produced by sports, events and media company,...
Mastercard enhances support of CONMEBOL competitions
Confederación Sudamericana de Fútbol (CONMEBOL) has announced a four-year extension of its agreement with Mastercard.The deal includes sponsorship of the CONMEBOL Libertadores in the...
Dortmund builds on crypto knowledge with enhanced Coinbase deal
Borussia Dortmund has expanded its relationship with Coinbase as the firm becomes a premium partner of the Bundesliga club. The collaboration, which originally began in...
The World Cup hat trick – marketing, engagement and product power
Lionel Messi was not the only one celebrating as he finally lifted the World Cup on 22 December, as business stakeholders such as media...