Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement
As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...
HRI confirms new media rights deal for Irish racing
Following the unanimous sign off from the Association of Irish Racecourses (AIR), the Board of Horse Racing Ireland (HRI) has approved new media rights...
Pirelli becomes official tyre sponsor of the Goodwood Festival
Pirelli has become the exclusive tyre partner of the Goodwood motorsport festival. The multi-year deal will see the Italian tyre manufacturing giant launching multiple initiatives...
PUMA signs multi-year F1 apparel deal
Formula 1 has signed a new multi-year deal with sports lifestyle brand PUMA that will see the production and distribution of F1-branded merchandise at...
British racing hires eight Board members with ‘a great diversity of...
British racing has appointed eight new Board members and a Programme Director, confirmed by the Chair of its Industry People Board, Neil Hayward.In the...
Betfred adds ‘historic’ St Leger Festival to sponsorship portfolio
Doncaster Racecourse, Arena Racing Company (ARC) and Betfred have formed a multi-year partnership covering the St Leger Festival.The event, which includes the ‘world’s oldest...
Ferrari to ‘transform’ vehicle information capabilities with DXC Technology
Scuderia Ferrari has formed a multi-year partnership with DXC Technology - a Fortune 500 global technology services company.The deal sees the Formula One team...
BHA introduces new package of changes to ‘maximise prospects’ of British...
The Jump Pattern Committee of the British Horseracing Authority (BHA) has announced the latest package of changes to the 2023/24 Pattern and Listed Jump...
SIS strengthens horse racing sponsorship portfolio
SIS (Sports Information Services) has confirmed that its sponsorship for the stakes race on the Gran Premio Hipodromo Chile card that takes place on 29 April in...
Tipico passes the NASCAR finish line with Front Row Motorsports deal
Front Row Motorsports (FRM) has named Tipico Sportsbook as the sponsor of the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS)...