IOC votes to hold 2030 Winter Games in French Alps ahead...
France will host even more Olympic action this decade with the country chosen to stage the 2030 Olympic and Paralympic Winter Games.Ahead of the...
Legendary Skater Tony Hawk to Keynote at SBC Summit
Renowned professional skateboarder turned entrepreneur, and iconic video game legend Tony Hawk is slated to deliver a keynote address to 25,000 attendees, at the upcoming SBC Summit.The...
Gillette dives at the chance to gain Tom Daley as new...
Gillette has announced that Tom Daley has become its latest ambassador ahead of the upcoming Paris Olympics. Daley is set to make his fifth Olympic...
Snooker enjoys ‘incredible’ success amid new Masters sponsor
The World Snooker Tour (WST) has announced that the Masters will be sponsored by Johnstone’s Paint for the next three years.The deal will see...
Flutter partners with women’s netball team in latest Leeds move
Flutter Entertainment’s Sky Bet has partnered with Leeds Rhinos Women’s Netball in an expansion of its engagement with women’s sport.Announcing the partnership on LinkedIn,...
Nottingham Forest begins multi-sport plans with netball team addition
Nottingham Forest FC will expand its activity in sports via the planned launch of a Netball Super League (NSL) team, taking notice of netball’s...
Channel 4 takes Paralympics to YouTube in social media strategy
Channel 4 has widened its coverage of the Paris 2024 Paralympic Games with newly announced plans to broadcast the event on its YouTube channel.The...
DAZN adds 10 freemium channels including Matchroom Boxing and Boxing TV
DAZN is making a splash in the free sports broadcasting space via the launch of 10 new freemium channels covering a range of sports.The...
Tourists to drive billions in revenue at Paris 2024
The Paris 2024 Olympic Games are expected to generate a value of up to €11.5bn, according to the Centre for Sports Law and Economics...
Matchroom and Pitch to work on media, sponsorship and events
Pitch International has invested in sports management and promotion business Matchroom Sport as part of a partnership.The international sports marketing agency will take a...