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BREAKING
Sponsorship
Time to read: 2 min
Hard Rock teams with Lionel Messi for 50th anniversary
June 11, 2021
BREAKING
Partners
Time to read: 1 min
UEFA selects AntChain as blockchain partner ahead of Euro 2020
June 11, 2021
BREAKING
Partners
Time to read: 2 min
G2 Esports to create ‘unique experiences’ via Betway partnership
June 11, 2021
William Hill
BREAKING
Partners
Time to read: 2 min
Newcastle Racecourse ‘delighted to welcome’ new sponsor William Hill
June 10, 2021
BREAKING
Media Rights
Time to read: 2 min
DAZN rebuffs Sky’s €500m Serie A content sharing bid
June 10, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Fanslide to ‘transform’ Euro 2020 with fantasy football
June 10, 2021
BREAKING
Sponsorship
Time to read: 2 min
Nottingham Forest pens ‘record category’ sponsorship deal
June 10, 2021
Jurgen Klopp, Germany Head Coach
BREAKING
Media Rights
Time to read: 2 min
Sky Deutschland retains Premier League rights in three-year renewal
June 10, 2021
BREAKING
Sponsorship
Time to read: 2 min
Wolfsburg praises ‘genuine added value’ of Flow Lab partnership
June 10, 2021
BREAKING
Integrity
Time to read: 2 min
UEFA hits Latvian football club FK Ventspils with seven-year ban
June 10, 2021
BREAKING
Sponsorship
Time to read: 3 min
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
June 10, 2021
BREAKING
Integrity
Time to read: 6 min
Capturing the ‘raw emotion of sport’ through betting sponsorships
June 10, 2021
BREAKING
Partners
Time to read: 3 min
World Rugby inks ‘transformative’ Mastercard collaboration
June 10, 2021
BREAKING
Integrity
Time to read: 2 min
Bookmakers commit to Euro 2020 responsible advertising pledge
June 9, 2021
BREAKING
Partners
Time to read: 2 min
PFL adds BetMGM to growing sponsorship portfolio
June 9, 2021
BREAKING
Integrity
Time to read: 2 min
Premier League ‘big six’ reach £20m ESL settlement
June 9, 2021
BREAKING
Data
Time to read: 2 min
Sportradar abandons SPAC public listing plans
June 9, 2021
BREAKING
Sponsorship
Time to read: 2 min
West Ham continues to ‘enhance matchday experience’ with Heineken
June 9, 2021
BREAKING
Media Rights
Time to read: 2 min
NBC unveils plans for 7,000 hours of Tokyo coverage
June 9, 2021
BREAKING
Partners
Time to read: 2 min
Canadian Premier League serves up HelloFresh collaboration
June 9, 2021
BREAKING
Fan Engagement
Time to read: 2 min
PSL deepens fan engagement with TikTok link-up
June 9, 2021
BREAKING
Sponsorship
Time to read: 2 min
TIM to take Serie A sponsorship beyond 25-year mark
June 9, 2021
BREAKING
Fan Engagement
Time to read: 2 min
UEFA brings Euro 2020 to Epic Games’ Fortnite
June 8, 2021
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LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026