LAFC deepens BMO partnership as club’s official jersey sponsor
LAFC has extended its partnership with BMO, with the bank named as the MLS club’s official jersey sponsor for its 2024 primary and secondary...
FC Porto & Betano to launch inclusive activations across Dragão stadium
FC Porto and its betting operator partner Betano are joining forces to make the Dragão stadium more inclusive for fans. Last Saturday, the Portuguese club...
DAZN names Brice Daumin as France and Switzerland CEO
DAZN has made the latest major move in its strategy for French sports media leadership by appointing former Canal+ Managing Director, Brice Daumin, as...
Inter Miami to empower devices across the city with Duracell partnership
MLS club Inter Miami CF has announced a multi-year partnership with battery company Duracell to “help the team reach new heights by powering critical...
NBPA revolutionises fan experience with metaverse launch
The National Basketball Players Association (NBPA) has announced the launch of a metaverse experience in partnership with MeetKai.The NBPA metaverse experience debuted on 15...
Behind The Badge: RCD Espanyol – new growth plans outside La...
Whilst RCD Espanyol continue to fight to earn promotion back to La Liga, its commercial team have been working equally hard to find new...
The FA & TNT Sports sign a landmark broadcasting deal
The Football Association (The FA) and TNT Sports have agreed a new four-year broadcast deal for the Emirates FA Cup, starting from the 2025/26...
UFC brews support for veterans with new coffee sponsorship
UFC has selected Black Rifle Coffee Company (BRCC), a company founded to support veterans, as its organisation’s official coffee.The world’s premier mixed martial arts...
SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams
SBC is set to host an exclusive gathering tailored for commercially driven sports team representatives attending SBC Summit Rio, taking place at the Windsor...
West Ham launches a Premier League first health partnership
West Ham United has announced WellO2 as its first official and exclusive respiratory supplier. The London team has become the first Premier League club to...