ARC partners BetUK to support Sprint, Middle Distance and Marathon races
Arena Racing Company (ARC) has announced a sponsorship with BetUK for its four ARC Racecourses.For the owner of four of the six all-weather horse...
UFC ‘compelled’ to stop fighters betting on the promotion
The UFC has banned its fighters from betting on any UFC fight, regardless of if they are involved or not. The change in the UFC...
Jockey Club sees ‘too many challenges’ in five-day Cheltenham Festival
The Jockey Club has made the decision to keep Cheltenham Festival - jump racing's biggest meeting - as a four-day event, as reported by...
Qatar wins bid to host 2023 Asian Cup
The Asian Football Confederation (AFC) has announced that the 2023 Asian Cup will be hosted by Qatar.As the tournament faces a likely shift to...
Meta debuts first Premier League sports apparel for avatars with LFC
Liverpool FC (LFC) has formed an agreement with Meta which allows fans to customise their own digital avatars in official club colours.As LFC becomes...
NBA reveals first branded store in Africa
NBA Africa has announced the opening of the first physical NBA Store in Africa, in collaboration with Shesha.The retailer of exclusive and limited-edition footwear,...
Barça to wear Drake logo as ‘music and football comes together’
FC Barcelona has announced that the logo of Drake will appear on the front of the kit in the upcoming match against Real Madrid.As...
DFB clutches Continental Tires for performance partnership
The German Football Association (DFB) has announced a partnership with Continental Tires, starting from January 2023.The Hanover-based automotive parts company will be the official...
ICC pursues the sport’s sustainability journey with Aramco
The International Cricket Council (ICC) has announced a deal with integrated energy and chemicals company, Aramco.The firm will sponsor all major men’s and women’s...
S.S. Lazio enhances Planetwin365 partnership for 2022/23 season
The Lazio women’s football team has signed an expanded sponsorship agreement with Planetwin365 for the 2022/2023 season. The SKS365-owned brand will have its brand inserted...