Bundesliga becomes part of fantasy game in Sorare partnership
Bundesliga has signed an agreement with Sorare to be part of a Non-Fungible Token (NFT) fantasy game in a bid to reach more fans.The...
Fulham FC to develop ‘global fanbase’ in Asiabet33 partnership
Fulham Football Club has announced a partnership with Asiabet33 as its official Asian betting partner for the remainder of the 2021/2022 season.The Championship side...
Irish FA secures ‘innovative’ five-year broadcasting deal with BBC
The Irish Football Association has secured a deal to broadcast 30 live streamed matches on BBC Sport NI as well as eight live TV...
NBA extends long term partnership with American Express
The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express.The agreement will see...
Astropay gains exposure in first-time cricket deal
Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup.In collaboration with...
Eleven diversifies Belgium football content with LIVENow deal
LIVENow has agreed a new partnership with Eleven to broadcast live La Liga and Serie A matches in Belgium on a pay-per-view (PPV) basis.Hoping...
Betclic promotes equality in Portuguese basketball sponsorship
Betclic has entered an agreement to provide The Portuguese Women's Basketball League the same sponsorship pay as the men's competition.Over the next three years,...
Eight Serie A clubs partner with eToro
Eight clubs in Italy's Serie A have secured a new partnership with eToro, a social trading and investment platform, for the 2021/22 season.In partnership...
Fiorentina partner Olybet in international development boost
ACF Fiorentina has signed an agreement for sports betting platform, Olybet, to gain exposure at the Artemio Franchi Stadium in being named its official...
Castore builds sports links in supplying CSA kit
Cricket South Africa (CSA) has introduced Castore as its official apparel partner for the next three years.The collaboration, running from October 1 2021 to...