Premier Sports secures multi-territory Lions tour rights in Asia
Premier Sports has netted the exclusive rights to the 2021 British and Irish Lions’ rugby union tour across multiple Asian territories.In total, the Dublin-based...
Betsul signs on as Sport Club Internacional sponsor
Brazilian football club Sport Club Internacional has partnered with South American sports betting platform, Betsul.Under the terms of the agreement, the Betsul brand will...
Entain elevates fan engagement with multi-sports club VR experience
Entain has created a ‘first of its kind’ virtual reality (VR) ‘sports club’ entertainment experience.The VR experience will also enable customers to live stream...
Aston Villa enlists OB Sports as new sleeve sponsor
Premier League club Aston Villa has designated OB Sports as a new principal partner and new exclusive official sleeve partner.Under the terms of the...
Wembley capacity increased to 75% for Euro 2020 semi-finals and final
Wembley Stadium will house 60,000 fans at the semi-finals and final of the 2020 UEFA European Championships, after the UK government came to an...
British racing ponders equine travel following EU rules change
British horse racing owners and breeders have called for the government to work with European counterparts and reduce the levels of red tape for...
Castore inks first rugby sponsorship with Saracens
Sportswear brand Castore has inked a long-term deal with newly promoted Premiership Rugby side Saracens.Launching on 1 July, the deal will cover the men’s,...
UEFA declines request to light up Allianz Arena in protest
UEFA has turned down a request to light up the Allianz Arena in rainbow colours to mark Germany’s final group stage fixture of the...
Genius Sports boosts AFA fan engagement via data deal
Genius Sports has been named the official data and streaming partner for all Argentine Football Association (AFA) competitions as part of a new link-up.As...
Karate Combat inks FreeSports broadcasting extension
Karate Combat, the brand which promotes the first, full-contact professional karate competition, and UK free-to-air sports network FreeSports have extended their existing broadcast arrangement.Under...