New Zealand PM backs transgender athlete Laurel Hubbard
New Zealand Prime Minister Jacinda Ardern has offered her support to transgender weightlifter Laurel Hubbard, after she was chosen to represent the country at...
German Football Association elevates Euro 2020 engagement with Sorare
The German Football Association (DFB) has announced a partnership with Sorare to create digital player cards of the current national squad to elevate engagement...
Rugby Australia brews up Green Coast Lager tie-up
Rugby Australia has struck a sponsorship agreement with Stone and Wood Brewing ahead of the new international season.Under the terms of the deal, Stone...
LaLiga turns over record €5.045bn income for 2019/20
The Spanish LaLiga has posted record high revenue of €5.045 billion for the COVID-hit 2019/20 season, representing a 3.6% uplift in income compared to...
Ralph Lauren enters esports sponsorship with G2
Luxury clothing brand Ralph Lauren has been named as the exclusive fashion outfitter of G2 Esports.As part of the partnership, Ralph Lauren and G2...
Challenge Cup included in ERP as final prepares for 45,000 fans
The Betfred Challenge Cup final at Wembley Stadium on 17 July will be included as one of a small number of events participating in...
NFL star Kamara named first NASCAR Engagement Advisor
National Football League (NFL) star Alvin Kamara has been appointed as NASCAR’s first Growth and Engagement Advisor.In his new role, the New Orleans Saints...
Samsung pens first UK esports sponsorship with Guild
Multinational technology company Samsung has inked a sponsorship agreement with Guild Esports.As the official display partner of the British esports organisation - partly owned...
Tokyo 2020 caps spectator limit at 10,000 with sponsors exempt
Crowds at the upcoming Tokyo 2020 Olympic Games have been capped at 50%, up to a maximum of 10,000 people at all venues, it...
England and Scotland stalemate becomes ITV’s most-watched Euro 2020 match
England’s goalless draw against fierce rivals Scotland in the 2020 UEFA European Championships became the most-watched match of the tournament so far on ITV.ITV’s...