DAZN has signed an agreement with Sky‘s Sky Deutschland division, launching two channels in Germany and sublicensing the broadcaster’s UEFA Champions League rights in Austria.
Building on a pre-existing partnership which saw DAZN offered as part of the Sky Q platform, the new agreement will allow Sky Deutschland customers to directly sign up for DAZN and watch the DAZN1 and DAZN2 channels.
DAZN currently holds rights to 106 live Bundesliga matches per season from 2021/22 onwards in Germany, and also provides coverage of the UEFA Champions League.
Additionally, the OTT service provides German broadcasts of the English FA Cup and League Cup tournaments, Spain’s top-flight La Liga and Copa del Rey knockout tournament, US Major League Baseball (MLB) and National Basketball Association (NBA) fixtures, MotoGP events and Women’s Tennis Association (WTA) matches.
DAZN’s coverage of La Liga in Germany and Austria was extended by another five years earlier this month, having carried the broadcasting rights to the competition in the German speaking countries since 2016.
In Austria, DAZN has secured the streaming rights of Champions League games for the 2021/22 to 2022/23 seasons, as part of the deal with Sky, which holds all rights to the competition in the territory for the current three year cycle.
“With the integration of the DAZN app and the two linear DAZN channels on Sky, we are once again staying true to our goal of giving every fan access to their favourite sports on DAZN – anytime, anywhere,” said Thomas de Buhr, DAZN’s Executive Vice-President in German-speaking countries.
DAZN has begun to establish itself as a standalone business in Germany in recent months, launching its DAZN for Business product earlier this month.
The solution enables restaurants, hotels, bars and hospitality businesses to offer fans live sports from its platform, including Bundesliga fixtures on Fridays and Sundays and UEFA Champions League matches from August.