Australia launches 2027 Rugby World Cup hosting bid
Rugby Australia (RA) has formally launched a bid to host the 2027 Rugby World Cup, officially unveiling its ‘Game On’ campaign in Sydney on...
Chelsea on the move in Trivago tie-up
Premier League club Chelsea has designated global accommodation search platform and travel brand Trivago as the team’s new training wear partner.The multi-year partnership, which...
Unibet pledges support to #GoRacingGreen mental health initiative
Sports betting brand Unibet has announced it will back its principal horseracing charity partner #GoRacingGreen during ‘Mental Health Awareness Week’, as it embarks on...
Bundesliga ends DFL private investment talks ‘for now’
Clubs in Germany’s top two Bundesliga divisions have broken off talks with private equity firms over a stake in the German Football League’s (DFL)...
Microsoft looks to ‘digitally transform’ football in LaLiga extension
LaLiga has expanded its partnership with Microsoft Corporation, with the aim of ‘digitally transforming the sports experience’ by developing technology solutions to the media...
Raheem Sterling lands New Balance endorsement deal
England international Raheem Sterling has inked a collaboration with American sports and footwear apparel brand New Balance.The Manchester City star’s agreement came to an...
EU Parliament battles against sports piracy with new legislation
The European Union (EU) Parliament is seeking to ‘clarify and improve’ the existing framework surrounding piracy of live sports content.It comes after they voted...
FC Barcelona secures ‘€500 million’ Goldman Sachs loan
FC Barcelona has finalised a €500 million loan from US investment bank Goldman Sachs to ease the financial burden of the COVID-19 pandemic on...
Atlético Mineiro taps StatsBomb for analytics offering
Clube Atlético Mineiro has struck a deal with UK-based football analytics specialists StatsBomb, to enhance the Brazilian team’s analytics department, led by Pedro Picchioni...
Nancy Pelosi proposes ‘diplomatic boycott’ of 2022 Beijing Winter Games
Pressure is mounting on the International Olympic Committee (IOC), along with sports federations, sponsors and athletes, as calls for a boycott on the 2022...