Seneca Resorts & Casinos becomes official partner of Buffalo Sabres
Seneca Resorts & Casinos has been announced as an official partner of NHL side, the Buffalo Sabres.
As reported by sportbusiness.com, the deal will see...
OneTeam Partners seeks to elevate image rights earnings for athletes
The players’ associations of the NFL and MLB have collaborated to establish OneTeam Partners, a new marketing company that aims to help athletes across all sports capitalise on their...
Philadelphia Eagles strikes new partnership with Unibet
The Philadelphia Eagles has unveiled its first ever casino partnership in a multi-year deal with online operator, Unibet.
The sponsorship deal grants the Kindred Group...
Pittsburgh Steelers unveils FanDuel as official partner
The Pittsburgh Steelers has unveiled FanDuel as the NFL side’s Official Daily Fantasy Partner.
Marking the Steelers debut deal with FanDuel, the fully integrated marketing...
San Manuel Casino adds the Oakland Raiders to its sporting portfolio
The San Manuel Band of Mission Indians has announced a partnership with Allegiant Stadium and National Football League (NFL) franchise the Oakland Raiders.
The deal...
SG Digital predicts NFL sports betting to be worth $30bn by...
With the National Football League’s (NFL) centenary season underway, SG Digital has predicted that by 2030 betting around the sport will be worth $30bn,...
FanDuel touches down as Colts’ official fantasy partner
The Indianapolis Colts of the National Football League (NFL) has announced an exclusive partnership which will see FanDuel become it’s “Official Fantasy Sports Partner.”
The...
NFL London sees 2100% rise in ticket sales
Bosses at Hospitality Finder have announced that since 2012 the corporate hospitality company has seen a 2100% rise in ticket sales for the National...
DraftKings links with Pepsi to elevate NFL engagement
DraftKings has united with Pepsi to elevate fan engagement in the NFL with the debut of the Pepsi Live Prediction Challenge.
The game enables fans...
NFL unveils DraftKings as debut daily fantasy partner
The National Football League (NFL) has entered into a multi-year partnership with DraftKings to make the brand its first-ever official daily fantasy partner.
As part...