In-game betting will drive deeper engagement with US sports fans, says...
In-game betting makes up a large part of the experience of watching and enjoying sports for fans, particularly in the current climate, and the...
Crystal IS technology strengthens Miami Dolphins’ fight against COVID-19
National Football League (NFL) franchise the Miami Dolphins has installed a new air purification system within its facilities to fight the COVID-19 pandemic.Crystal IS, a US-based company owned by...
BOSA – Digital: Betting partnerships allow sports teams to compete with...
Sports betting and content creation often go hand-in-hand when intertwined in conversation, with the two developing a mutually beneficial relationship in recent years.Speaking at...
NFL recognises Hyperice as official recovery technology sponsor
Hyperice has added to its roster in a new multi-year partnership with the National Football League (NFL).The sports recovery equipment manufacturer will provide NFL...
NFL Super Bowl to go cash-free with the help of Visa
The National Football League (NFL) and Visa have jointly announced plans to ensure a cash-free future for the Super Bowl.Commencing from this campaign, Visa...
NFL Pro Bowl moved online via Madden NFL 21 video game
The 2021 National Football League (NFL) Pro Bowl will be moved online after the division’s governing body made the decision to make the event...
Soup sponsor pays tribute to NFL in new EA Sports competition
EA Sports has unveiled its new Madden NFL 21 tournament, which will be sponsored by the National Football League’s (NFL) official soup sponsor, Campbell’s...
Two Circles finalises deal for TRM Partners agency
Sports marketing agency Two Circles has acquired sponsorship sales and data firm TRM Partners.Two Circles, which works with more than 300 sports rights owners...
NHL and UFC renew contracts with EA Sports
Electronic Arts (EA) has renewed its existing deals with the National Hockey League (NHL) and the Ultimate Fighting Championship (UFC), it has confirmed.The multi-year deal...
Disney to swoop for NFL’s Sunday Night Football
Disney has challenged the NBC network for the domestic media rights to the National Football League’s ‘Sunday Night Football’ package, according to the New...