IMG Arena: “The American sports fan is one of the most...
In an interview with SBCAmericas, Brian Clayton, IMG Arena Sales Director North America, discussed why live streaming is vital when it comes to maximising engagement amongst sports...
Trio of NFL teams co-sign letter to NY legislators
The New York Giants, New York Jets, and the Buffalo Bills have taken a stance on upholding integrity in the National Football League (NFL)...
Fox set to introduce new Super Bowl commercial playbook
The NFL has disclosed plans to ‘blitz’ its strategy for commercial breaks for Super Bowl LIV in an effort to improve fan viewing experience.
According...
The Arena Football League confirms media rights deal with ESPN
The Arena Football League (AFL) has confirmed a media rights deal with ESPN that will see all of the AFL’s 2019 regular-season games broadcast...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
Lycamobile dials up partnership with Jacksonville Jaguars
Following a successful first two years as an Official Founding Partner to NFL franchise the Jacksonville Jaguars in the UK, Lycamobile has strengthened its...
Sportradar partners with SportsGrid for 24-hour network
Sportradar has unveiled a new partnership with SportsGrid as the pair debut a free, 24-hour network dedicated to the sports betting audience.
The exclusive partnership combines...
The future of sports betting sponsorships in the US
There are big changes coming in the world of sports betting across the United States of America. In what will see the implementation of...
Betting on Sports America hits major leagues with sporting delegates
Teams from all of the major professional sports leagues across the US are flocking to Betting on Sports America, the biggest dedicated sports betting...
NFL’s Morten Andersen to deliver a keynote at Betting on Sports...
Morten Andersen, who holds the all-time record for most games played in the NFL, will be delivering a keynote speech at this month’s Betting on...