NFL recognises Hyperice as official recovery technology sponsor
Hyperice has added to its roster in a new multi-year partnership with the National Football League (NFL).The sports recovery equipment manufacturer will provide NFL...
NFL Super Bowl to go cash-free with the help of Visa
The National Football League (NFL) and Visa have jointly announced plans to ensure a cash-free future for the Super Bowl.Commencing from this campaign, Visa...
NFL Pro Bowl moved online via Madden NFL 21 video game
The 2021 National Football League (NFL) Pro Bowl will be moved online after the division’s governing body made the decision to make the event...
Soup sponsor pays tribute to NFL in new EA Sports competition
EA Sports has unveiled its new Madden NFL 21 tournament, which will be sponsored by the National Football League’s (NFL) official soup sponsor, Campbell’s...
Two Circles finalises deal for TRM Partners agency
Sports marketing agency Two Circles has acquired sponsorship sales and data firm TRM Partners.Two Circles, which works with more than 300 sports rights owners...
NHL and UFC renew contracts with EA Sports
Electronic Arts (EA) has renewed its existing deals with the National Hockey League (NHL) and the Ultimate Fighting Championship (UFC), it has confirmed.The multi-year deal...
Disney to swoop for NFL’s Sunday Night Football
Disney has challenged the NBC network for the domestic media rights to the National Football League’s ‘Sunday Night Football’ package, according to the New...
DraftKings Pink ‘Em raises $113,000 during breast cancer awareness month
DraftKings’ second-annual Pink ‘Em initiative, in collaboration with the Larry Fitzgerald Foundation, has raised $113,000 to help fund breast cancer research.The initiative, which features...
NFL players to become stakeholders in Monkey Knife Fight
The National Football League Players Association (NFLPA) has linked up with Monkey Knife Fight, a fantasy sports gaming platform, and sports company OneTeam Partners...
Nuggets’ Pepsi Center to be renamed in Ball Corporation multi-partnership
Kroenke Sports and Entertainment (KSE) and aluminium packing company Ball Corporation have agreed deals with a handful of professional sporting teams to become the...