Garber hints at future MLS sports betting partnerships

As part of an interview with US Broadcaster ESPN, Major League Soccer (MLS) commissioner Don Garber has suggested that the league is currently in...

Sportradar’s Steve Byrd on how partnering with MLB opens up a...

Sportradar recently partnered with Major League Baseball (MLB), to construct what the pair described as a wide-ranging, multi-year partnership to enhance and expand distribution...

New York City FC unites with Degree Deodorant for annual 24-Hour...

New York City FC and Rockefeller Center will once again unite to host the second annual 24-Hour Game, which will be presented by Degree...

Sportradar strikes exclusive MLB data partnership

Major League Baseball (MLB) has united with Sportradar to announce a wide-ranging, multi-year partnership to enhance and expand distribution of MLB’s real time game...

MGM Resorts named as title sponsor of 2019 MGM MLB Opening...

MGM Resorts has been named by Major League Baseball (MLB), Major League Baseball Players Association (MLBPA) and MGM Resorts International as the title sponsor...

MLS unites with Twitch for broadcasting expansion

Major League Soccer (MLS) has unveiled a one-year broadcasting partnership with Twitch. The partnership, which commences next month, will see the MLS start streaming the second season of...

SeventySix Capital aims to benefit from sporting experience with Diamond Kinetics...

Former Philadelphia Phillies first baseman and World Series Champion, Ryan Howard, has strengthened his venture into sports business, confirming SeventySix Capital, has participated in...

Yahoo Sports partners with New York Mets for deeper mobile engagement

The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...

NHL makes ‘power play’ with extension of Snapchat deal

The NHL has agreed a new multi-year partnership with Snapchat to add more ice hockey content to the mobile app. The league’s Snapchat channel will...

NFL sponsorship spending continues to rise

Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...