BMW creates ‘premium experiences’ for NHL fans
BMW has announced two separate agreements to become the official luxury automotive partner of the New York Islanders and an official partner of the...
Kansas City owners ‘shape a stronger future’ in first NWSL stadium
Kansas City NWSL owners Angie Long, Chris Long and Brittany Matthews have announced plans to construct the first soccer stadium purpose-built for a National...
NHL and NHLPA extend Upper Deck partnership with NFTs
The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses...
Penguins strengthens Agway exposure in partnership extension
Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020.
This deal includes in-arena signage,...
Predators announces sports betting partnership with Bally’s
The Nashville Predators has designated Bally's as an official sports betting partner and the official free-to-play partner of the team and its Bridgestone Arena.
The...
MLB talks of nationwide video-streaming launch
According to the New York Post, Major League Baseball (MLB) is in talks to launch a nationwide video-streaming service that would enable fans to...
Wild announces helmet partner in return of 82-game season
The Minnesota Wild has announced a partnership with Twin Cities Toyota dealers as the team's new helmet entitlement partner.
The collaboration sees the Toyota logo...
DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
Two Circles covers advertising sales across NFL
Two Circles has expanded its partnership with the National Football League (NFL) to cover international advertising sales across NFL-owned digital platforms.
The two-year collaboration sees...
Three German cities looking to stage NFL games
The National Football League has confirmed that three cities are currently undergoing discussions in hosting regular-season games in Germany.
The organisation is looking to find...