NFL builds on double decade SiriusXM broadcast deal
The NFL has extended its streaming and marketing partnership with SiriusXM for a further five years, following a ‘successful’ relationship which originally began in...
NFL releases subscription service in ‘evolution’ of direct-to-consumer offering
The NFL has launched a video streaming subscription service offering live out-of-market preseason games, live local and primetime regular season and postseason games.The platform,...
Packers paint ‘positive financial picture’ in return to normalcy
The Green Bay Packers have revealed a $77.7 million operating profit for the most recent season, following last year's $38.8 million loss during the...
New York Jets Badlands Patreon partners with Prophet betting exchange
Demonstrating the increasingly strong links between the US betting and sports scenes, peer-to-peer wagering platform Prophet Exchange has inked a deal to sponsor the...
Jackpocket partners with New York Mets to deepen MLB visibility
Lottery ticket purchasing provider Jackpocket has announced its fourth deal with a MLB franchise, signing a partnership with the New York Mets.The Mets are...
BetMGM enhances baseball commitment in ‘transformative’ MLB deal
MLB and BetMGM have expanded their partnership which has designated MGM Resorts as the sport's first official gaming sponsor since 2018.The sports betting and...
Bengals opens up fan engagement in Betfred partnership
The Cincinnati Bengals and Betfred have announced a multi-year partnership which sees the sports betting company become the team's official sports betting partner.The NFL...
NHL marks BioSteel’s first move in a league with hydration partnership
The NHL has revealed a partnership with BioSteel Sports Nutrition Inc which names the company the official hydration partner of both the league and...
Steelers’ home renamed after 21 years to Acrisure Stadium
Pittsburgh Steelers’ stadium is being renamed as the Acrisure Stadium in a 15-year deal with a fintech firm.Acrisure will immediately take over the naming...
Condoleezza Rice brings ‘extraordinary judgement’ to Broncos ownership group
Former US Secretary of State, Condoleezza Rice, has officially joined the new Denver Broncos ownership group.Rob Walton, on behalf of his Walton-Penner Family Ownership...