American Hockey League grows global audience with Genius Sports
The American Hockey League (AHL) has penned an exclusive data and streaming deal with Genius Sports Group to expand ice hockey’s audience on a...
BOSA – Digital: Betting partnerships allow sports teams to compete with...
Sports betting and content creation often go hand-in-hand when intertwined in conversation, with the two developing a mutually beneficial relationship in recent years.
Speaking at...
NFL recognises Hyperice as official recovery technology sponsor
Hyperice has added to its roster in a new multi-year partnership with the National Football League (NFL).
The sports recovery equipment manufacturer will provide NFL...
LA Clippers selects Honey as new jersey sponsor
The Los Angeles Clippers has expanded its deal with technology firm Honey to become the National Basketball Association (NBA) franchise’s new jersey patch sponsor,...
NFL Super Bowl to go cash-free with the help of Visa
The National Football League (NFL) and Visa have jointly announced plans to ensure a cash-free future for the Super Bowl.
Commencing from this campaign, Visa...
NFL Pro Bowl moved online via Madden NFL 21 video game
The 2021 National Football League (NFL) Pro Bowl will be moved online after the division’s governing body made the decision to make the event...
Soup sponsor pays tribute to NFL in new EA Sports competition
EA Sports has unveiled its new Madden NFL 21 tournament, which will be sponsored by the National Football League’s (NFL) official soup sponsor, Campbell’s...
Two Circles finalises deal for TRM Partners agency
Sports marketing agency Two Circles has acquired sponsorship sales and data firm TRM Partners.
Two Circles, which works with more than 300 sports rights owners...
Data capturing is focus of SBC/National Sports Forum webinar
The issue of big data and how it is being harnessed in the U.S. sports betting industry will take center stage next week at...
Is ‘wager-tainment’ the key to engaging younger audiences in the US?
As more states are added to the list of jurisdictions in the United States of America where sports betting is now legal and fully...