NFL Pro Bowl moved online via Madden NFL 21 video game
The 2021 National Football League (NFL) Pro Bowl will be moved online after the division’s governing body made the decision to make the event...
Soup sponsor pays tribute to NFL in new EA Sports competition
EA Sports has unveiled its new Madden NFL 21 tournament, which will be sponsored by the National Football League’s (NFL) official soup sponsor, Campbell’s...
Two Circles finalises deal for TRM Partners agency
Sports marketing agency Two Circles has acquired sponsorship sales and data firm TRM Partners.Two Circles, which works with more than 300 sports rights owners...
Data capturing is focus of SBC/National Sports Forum webinar
The issue of big data and how it is being harnessed in the U.S. sports betting industry will take center stage next week at...
Is ‘wager-tainment’ the key to engaging younger audiences in the US?
As more states are added to the list of jurisdictions in the United States of America where sports betting is now legal and fully...
NHL and UFC renew contracts with EA Sports
Electronic Arts (EA) has renewed its existing deals with the National Hockey League (NHL) and the Ultimate Fighting Championship (UFC), it has confirmed.The multi-year deal...
Disney to swoop for NFL’s Sunday Night Football
Disney has challenged the NBC network for the domestic media rights to the National Football League’s ‘Sunday Night Football’ package, according to the New...
MLB approve New York Mets record sale
Major League Baseball (MLB) owners have approved the sale of the New York Mets to Steve Cohen, after the billionaire received 26 votes to...
DraftKings Pink ‘Em raises $113,000 during breast cancer awareness month
DraftKings’ second-annual Pink ‘Em initiative, in collaboration with the Larry Fitzgerald Foundation, has raised $113,000 to help fund breast cancer research.The initiative, which features...
NBA extends betting data deals
The National Basketball Association (NBA) has announced it has expanded its betting data deals with Sportradar and Genius Sports Group.As part of the deal,...