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Adidas
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Latest News
Time to read: 3 min
Arsenal and Adidas fight knife crime with ‘No More Red’
January 7, 2022
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Europe
Time to read: 2 min
UEFA Women’s EURO tournament gains Starling Bank sponsorship
October 26, 2021
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Partners
Time to read: 2 min
Adidas and Benfica take kit alliance beyond three-decade mark
July 1, 2021
Credit: Shutterstock
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Partners
Time to read: 3 min
Wolverhampton Wanderers nets ‘landmark’ technical partner in Castore tie-up
May 21, 2021
Raheem Sterling lands New Balance endorsement deal
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Sponsorship
Time to read: 2 min
Raheem Sterling lands New Balance endorsement deal
May 20, 2021
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Integrity
Time to read: 2 min
Arsenal holds talks with sponsor over Mohamed Elneny social media post
May 17, 2021
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Sponsorship
Time to read: 2 min
Real Madrid recognises Kin Partners' ‘top potential’ in sponsorship move
May 6, 2021
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Partners
Time to read: 2 min
Lyon selects AliExpress as short-term sleeve sponsor
March 23, 2021
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Partners
Time to read: 2 min
Leeds United signs up Skrill as new payments partner
March 12, 2021
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Media Rights
Time to read: 4 min
Arsenal and Manchester United report financial difficulties
March 10, 2021
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Sponsorship
Time to read: 2 min
Juventus negotiates three-year Jeep sponsorship extension
January 4, 2021
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Sponsorship
Time to read: 2 min
Leeds United strikes ‘ground-breaking’ JD sleeve sponsorship
August 27, 2020
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Sponsorship
Time to read: 2 min
RFU agrees multi-year Adidas footwear extension
August 21, 2020
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Sponsorship
Time to read: 2 min
Leeds United makes club commercial history with Celton Manx partnership
August 10, 2020
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Sponsorship
Time to read: 2 min
Osasuna replaces Hummel with Adidas as official kit supplier
July 30, 2020
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Sponsorship
Time to read: 2 min
Leeds United nets ‘record-breaking’ five-year adidas partnership
July 22, 2020
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Sponsorship
Time to read: 2 min
World Taekwondo pushes annual sponsorship fees to 2021
June 15, 2020
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Sponsorship
Time to read: 2 min
Watford strikes deal with Kelme to become new kit provider
May 15, 2020
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Sponsorship
Time to read: 2 min
Bordeaux ends 16-year Puma partnership with adidas announcement
March 20, 2020
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Sponsorship
Time to read: 2 min
Celtic strike Scotland’s ‘biggest kit sponsorship ever’ with adidas
March 16, 2020
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Sponsorship
Time to read: 2 min
Arsenal expects 2020 sponsorship boost after £27m loss revealed
March 2, 2020
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Regions
Time to read: 2 min
Research reveals football tops player sponsorship deals
November 15, 2019
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026