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Adidas
Two Dutch Eredivisie player's playing football.
BREAKING
Europe
Time to read: 2 min
AFC Ajax suspends CEO over insider trading allegations
April 3, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Germany drops 77-year Adidas partnership opting for Nike
March 22, 2024
Manchester United on a mobile phone in front of Premier League logo.
BREAKING
Features
Time to read: 2 min
Manchester United achieves record Q2 revenues amid Ratcliffe investment
March 12, 2024
A red Puma sign on the front of a shop.
BREAKING
Europe
Time to read: 2 min
RB Leipzig ends long-lasting Nike ties with Puma deal
February 27, 2024
The trinity statue outside of Old Trafford.
BREAKING
Football
Time to read: 2 min
Manchester United & Stone Roses fuses fashion with football
February 9, 2024
Adidas sponsored football
BREAKING
Asia
Time to read: 2 min
Adidas set to replace Nike as Saudi ball sponsor mid-season
January 11, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
Ajax & Adidas to hit 30-year milestone in partnership extension
January 11, 2024
credit: Shutterstock
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Features & Analysis
Time to read: 2 min
Aston Villa agrees Adidas deal dropping controversial Castore kits
January 10, 2024
Credit: Shutterstock
BREAKING
Football
Time to read: 2 min
Alexander-Arnold makes £26m switch to adidas in multi-year deal
November 28, 2023
BREAKING
Football
Time to read: 3 min
Newcastle United and Adidas reunite for the first time in over 10 years
September 5, 2023
BREAKING
Football
Time to read: 1 min
Manchester United deepens partnership with adidas 
July 31, 2023
BREAKING
Asia
Time to read: 2 min
BCCI selects Adidas as kit supplier for India’s cricket team
May 23, 2023
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Latest News
Time to read: 2 min
New Zealand Rugby scores adidas deal extension 
April 3, 2023
BREAKING
Latest News
Time to read: 2 min
Fanatics agrees 10-year manufacturer deal with NHL
March 21, 2023
BREAKING
Latest News
Time to read: 3 min
MLS extends Adidas partnership to support its US growth
February 23, 2023
BREAKING
Esports
Time to read: 2 min
Team Vitality brings in hummel as kit supplier
January 13, 2023
BREAKING
Latest News
Time to read: 5 min
Insider Sport’s Year in Review - Global sport reacts to Ukraine invasion
December 27, 2022
BREAKING
Asia
Time to read: 2 min
Adidas replaces Nike as sole kit supplier of Saudi Arabian football
November 21, 2022
BREAKING
Europe
Time to read: 2 min
Scottish FA extends Adidas deal following UEFA Nations League success
October 31, 2022
BREAKING
Europe
Time to read: 3 min
Adidas secures eight-year extension to Arsenal contract
September 30, 2022
BREAKING
Europe
Time to read: 1 min
Adidas suspends long-running Russian Football Union partnership
March 2, 2022
BREAKING
Partners
Time to read: 2 min
Vitality suspends West Ham deal following Zouma scandal
February 11, 2022
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European club revenues rise by 146% as Premier League increases share
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Mbappé and La Liga try to contain China fallout after 'dictator' comment
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Partnership Playbook: Racing stripes, yoghurt and F1 points
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Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026