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BREAKING
Football
Time to read: 3 min
Manchester United names Malaysia Airlines as its official commercial airline
March 25, 2024
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BREAKING
Football
Time to read: 3 min
Germany drops 77-year Adidas partnership opting for Nike
March 22, 2024
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BREAKING
Football
Time to read: 2 min
West Ham names Kingdom Bank as first regional banking partner
March 6, 2024
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BREAKING
Football
Time to read: 2 min
Report: Ligue 1 hands McDonalds title rights axing UberEats
March 5, 2024
33:29
BREAKING
Behind the Badge
Time to read: 2 min
Behind The Badge: The New Saints FC’s (TNS) ‘unique’ rise to European football
February 28, 2024
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BREAKING
Football
Time to read: 2 min
LAFC deepens BMO partnership as club’s official jersey sponsor
February 19, 2024
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BREAKING
Football
Time to read: 2 min
Inter Miami to empower devices across the city with Duracell partnership
February 16, 2024
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28:47
BREAKING
Behind the Badge
Time to read: 2 min
Behind The Badge: RCD Espanyol - new growth plans outside La Liga
February 16, 2024
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BREAKING
Europe
Time to read: 2 min
UEFA renews “dynamic partnership” with Just Eat until 2027
February 14, 2024
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BREAKING
Fan Engagement
Time to read: 4 min
Atlético Mineiro CCO on why Brazil betting is a “watershed moment” for football
February 9, 2024
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BREAKING
Football
Time to read: 2 min
AC Milan partners with ComeAve & Tamias for innovative shopping experience
February 6, 2024
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BREAKING
Football
Time to read: 2 min
Skoda inks new partnership with Chelsea Women’s team 
January 22, 2024
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BREAKING
Football
Time to read: 2 min
Standard Liége & iDenfy partner to stamp out ticket fraud
January 12, 2024
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BREAKING
Europe
Time to read: 2 min
Ajax & Adidas to hit 30-year milestone in partnership extension
January 11, 2024
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BREAKING
Football
Time to read: 2 min
Corinthians and Vai de Bet seal record R$370m sponsorship deal
January 9, 2024
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BREAKING
Features
Time to read: 6 min
How Infinite Athlete & Chelsea FC are accelerating AI sports data adoption
January 9, 2024
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BREAKING
Football
Time to read: 2 min
FC Barcelona retains Estrella Damm as official global partner
December 15, 2023
31:02
BREAKING
Behind the Badge
Time to read: 2 min
Behind The Badge Podcast: Real Betis - The commercial push for LatAm growth
December 7, 2023
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BREAKING
Football
Time to read: 2 min
Newcastle United announce ‘unique partnership’ with InPost
December 4, 2023
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BREAKING
Football
Time to read: 2 min
Crystal Palace continues to grow portfolio with Grilla
November 10, 2023
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BREAKING
Football
Time to read: 2 min
Crystal Palace to launch unique watches via About Vintage
November 1, 2023
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BREAKING
Football
Time to read: 2 min
Palermo FC enlists SumUp as a sponsorship partner
September 27, 2023
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Features
Sideline Moves: Arsenal layoffs
BREAKING
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Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026