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football sponsorship
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BREAKING
Features & Analysis
Time to read: 2 min
Report: Chelsea finally secures £40m shirt sponsorship deal
September 27, 2023
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BREAKING
Football
Time to read: 2 min
Son Heung-Min lands Pepsi deal during EA FC 24 release
September 27, 2023
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BREAKING
Football
Time to read: 2 min
Newcastle United agrees multi-year partnership with BetMGM
September 26, 2023
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BREAKING
Fan Engagement
Time to read: 2 min
PSG renews Hisense deal to continue enhancing the viewing experience
September 22, 2023
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BREAKING
Football
Time to read: 2 min
UEFA & Heineken renew lengthy Champions League partnership
September 20, 2023
BREAKING
Football
Time to read: 2 min
Liverpool announces UPS as official global shipping partner
September 19, 2023
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BREAKING
Football
Time to read: 2 min
Wolves and LeoVegas embark on new training kit sponsorship deal
September 15, 2023
BREAKING
Football
Time to read: 2 min
Napoli and Rollbit share ambitions in new sponsorship
September 8, 2023
BREAKING
Football
Time to read: 3 min
Newcastle United and Adidas reunite for the first time in over 10 years
September 5, 2023
BREAKING
Football
Time to read: 2 min
Soccer Supplement to continue providing Crystal Palace with sports nutrients
August 22, 2023
BREAKING
Football
Time to read: 2 min
Fulham FC enlists Ebury as the club's official FX partner
August 22, 2023
BREAKING
Football
Time to read: 2 min
Leicester City and Parimatch look forward to building on success in renewal
August 21, 2023
BREAKING
Football
Time to read: 2 min
Tottenham names AstroPay as club's official payments partner
August 18, 2023
BREAKING
Football
Time to read: 2 min
Liverpool and Google Pixel partner to tap into the world of AI
August 9, 2023
BREAKING
Football
Time to read: 2 min
Sheffield United announces CFI as new front-of-shirt sponsor
August 8, 2023
BREAKING
Football
Time to read: 2 min
Report: Atletico Madrid closing in on Riyadh Air sponsorship
August 7, 2023
BREAKING
Football
Time to read: 2 min
Spreadex becomes Blackburn Rovers UK betting partner
July 31, 2023
BREAKING
Football
Time to read: 3 min
Liverpool extends Kodansha deal to 'Inspire Impossible Stories'
July 27, 2023
BREAKING
Football
Time to read: 2 min
7777 gaming to appear as shirt sponsor for Dinamo Bucuresti
July 19, 2023
BREAKING
Football
Time to read: 2 min
Inter Milan and Nike extend 25-year partnership
July 12, 2023
BREAKING
Features & Analysis
Time to read: 3 min
Chelsea release 2023-24 kit without front-of-shirt sponsor
July 10, 2023
BREAKING
Features & Analysis
Time to read: 3 min
Chelsea-Stake deal now off amid fan backlash
July 5, 2023
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FIFA’s World Cup 2026 ticket and hospitality income reaches $5bn
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AC Milan and Inter unveil Generali Stadium as San Siro replacement
3
MLB regional broadcast rights hold firm at $1.6bn
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European club revenues rise by 146% as Premier League increases share
5
Mbappé and La Liga try to contain China fallout after 'dictator' comment
6
Partnership Playbook: Racing stripes, yoghurt and F1 points
7
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
Features
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026