U.S. Soccer has scored a major long-term partnership with Coca-Cola, ahead of a busy period of fixtures.
The deal will focus on developing the US soccer ecosystem across all of its levels by creating “legacy” events that create more opportunities for all US Youth National Teams and Extended National Teams, maximising participation in the sport.
Jennifer Mann, President of Coca-Cola North America, said: “Together, Coca-Cola and U.S. Soccer are committed to fueling dreams both on and off the pitch. Our goal is to empower communities, inspire future generations and cultivate a legacy of unity while growing the sport across the US.”
Additionally, Coca-Cola will launch a number of digital activations to celebrate the most memorable international moments of both the US Women’s and Men’s National Teams.
This, of course, couldn’t have come at a more pertinent time, as the US is set to host some of the sport’s largest and most significant events, including the Concacaf Gold Cup, the 2024 Copa America, the 2024 Concacaf Women’s Gold Cup, the 2025 FIFA Club World Cup, as well as the 2026 FIFA Men’s World Cup.
U.S. Soccer President Cindy Parlow Cone added: “We’re incredibly excited to have Coca-Cola join U.S. Soccer and there’s no better time for us to embark on this long-term strategic partnership.
“This is a pivotal time for soccer in our country and we have a massive opportunity to realise exponential growth in the United States in the coming years. Coca-Cola’s global impact on the sport is undeniable and having an iconic brand with us on our journey during this unique moment in time will be game-changing.”
