Sky Italia holds onto Bundesliga rights as Ligue 1 deal struck
Sky Italia has struck a four-year broadcasting arrangement with the subsidiary arm of the German Football League (DFL), Bundesliga International, until the end of...
Fightzone to maximise audience reach via Red Bee Media deal
International boxing platform Fightzone has partnered with Red Bee Media, in a deal which will see 50 matches broadcast on the latter’s OTT platform...
Betfred Super League strikes Sky Sports renewal
The Betfred Super League has extended its media rights agreement with pay-television broadcaster Sky Sports for a further two years, taking effect at the...
NBA and Reddit team for content and advertising collaboration
The National Basketball Association (NBA) has struck a new content and advertising sales partnership with social media platform Reddit.According to Social Media Today, the...
Gen Z supporters oppose ESL due to ‘societal issues’, study finds
Around 80% of ‘Generation Z’ football fans were opposed to the formation of the breakaway European Super League (ESL), the Ear to the Ground creative...
Clubhouse makes sporting debut with 2021 NFL Draft
The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft.The partnership will...
Hyperice selects UFC’s Weili Zhang as global ambassador
Ultimate Fighting Championship (UFC) strawweight champion Weili Zhang has been named as Hyperice’s new global ambassador.Ahead of the 31-year-old’s scheduled fight against Rose Namajunas...
Seville and St Petersburg replace Bilbao and Dublin as Euro 2020...
Seville has been confirmed as the replacement city for Bilbao for the 2020 European Championships, whilst St Petersburg will take over Dublin’s hosting duties...
Indianapolis 500 set to break spectator record as MCG welcomes 85,000...
The Indianapolis 500, an annual automobile race, is poised to break the record for the world’s largest sporting attendance since the outbreak of the...
NASCAR links with Grabyo for fan engagement solutions
Stock racing car association NASCAR has collaborated with Grabyo to bolster its content capabilities ahead of the GEICO 500 NASCAR Cup Series event at...