Google joins WNBA top-tier sponsorship category
The Women’s National Basketball Association (WNBA) has signed up technology giant Google to the division’s top-tier Changemaker sponsorship category in a new multi-year tie-up.Under...
DAZN takes Canelo-Saunders bout to the ‘next level’ with NFTs
Digital sports streaming service DAZN is set to launch the company’s first-ever set of non-fungible-tokens (NFTs), showcasing iconic moments from the world Super Middleweight...
NFL fast-tracks Amazon Thursday Night Football package to 2022
The National Football League (NFL) has fast-tracked Amazon’s domestic media rights contract, bringing forward the deal by one year to 2022 to allow the...
Genius Sports enhances fan engagement offering with FanHub transaction
Genius Sports has acquired FanHub Media Holdings, a provider of free-to-play games, in the sports data and technology firm’s first move as an NYSE-listed...
Sky Italia holds onto Bundesliga rights as Ligue 1 deal struck
Sky Italia has struck a four-year broadcasting arrangement with the subsidiary arm of the German Football League (DFL), Bundesliga International, until the end of...
Fightzone to maximise audience reach via Red Bee Media deal
International boxing platform Fightzone has partnered with Red Bee Media, in a deal which will see 50 matches broadcast on the latter’s OTT platform...
Betfred Super League strikes Sky Sports renewal
The Betfred Super League has extended its media rights agreement with pay-television broadcaster Sky Sports for a further two years, taking effect at the...
NBA and Reddit team for content and advertising collaboration
The National Basketball Association (NBA) has struck a new content and advertising sales partnership with social media platform Reddit.According to Social Media Today, the...
Gen Z supporters oppose ESL due to ‘societal issues’, study finds
Around 80% of ‘Generation Z’ football fans were opposed to the formation of the breakaway European Super League (ESL), the Ear to the Ground creative...
Clubhouse makes sporting debut with 2021 NFL Draft
The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft.The partnership will...