Santa Cruz FC elevates mobile app with Pinnacle partnership
Santa Cruz FC has united with online sports betting operator Pinnacle to becomes the first football club in Brazil to monetise its mobile application...
Football journalist Chris Williams on thriving fan engagement in Germany
Ahead of the new season, the German Bundesliga continues to maximise its efforts in terms of fan engagement, setting an example for the rest...
Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.As part of the new...
EuroMillions Basketball League deepens fan engagement with PlaySight and Sportradar
The professional men’s basketball competition in Belgium, the EuroMillions Basketball League (EMBL) has united with sports technology platform PlaySight and Sportradar.
As part of the agreement, all EMBL games and associated...
Polish Ekstraklasa launches new platform for overseas fans
Polish premier league, Ekstraklasa is seeking to heighten its offering to fans based abroad, with the development of its newly launched streaming platform, Ekstraklasa.tv.
Diversifying...
Manchester United deepens commitment to Chinese engagement
Seeking to elevate engagement in China, Manchester United has announced the launch of new digital and physical immersive experiences in the region.Further strengthening its...
BT Sport’s UFC pay-per-view gamble
Like with all 'unwelcome' press releases, BT Sport quietly announced on June 8th that starting with UFC 239, fans will need to fork out...
McAvennie’s Partick Thistle remarks fuels debate over themed kits
Former Scottish international striker Frank McAvennie's recent comments regarding the launch of a Gay Pride-themed Partick Thistle kit have raised a few questions over...
ESL One Birmingham viewership figures hit a new record
Viewership numbers for the ESL One Birmingham have demonstrated that the event was a success, with viewers showing a particular interest in Team Secret's...