The NBA strengthens digital partnership with Tencent
The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.The exclusive official digital partnership, was...
Infront confirms stake in engagement specialists Minute.ly.
Infront has confirmed the acquisition of a stake AI-driven video enhancement company, Minute.ly.The collaboration, which was completed after an $8m financing round with investors including Ansonia Holdings,...
MLB heightens live engagement with DraftKings
DraftKings has strengthened its partnership with Major League Baseball (MLB), announcing a multi-year agreement to become an authorised gaming operator of the league.The expanded...
theScore seeks to build on strong engagement with New Jersey launch
Issuing its Q3 financial results, mobile sports platform developer, theScore has revealed its social content has continued to grow for the period, engaging approximately...
Facebook activates new Give Your Game Everything campaign
Ahead of the Tokyo 2020 Olympics, Facebook has reached out to non-sponsor brands through its new 'Give Your Game Everything’ campaign which aims to help...
Tokyo 2020 boosts engagement with AI
Four new robots, that are set to be used to assist athletes and officials as well as boost engagement among spectators, have been unveiled...
AS Roma enters cryptocurrency with Socios
Socios.com will launch AS Roma’s first ever fan token, after a partnership was announced between the fan engagement platform and the Italian Serie A...
FC Barcelona deepens engagement on TikTok
Strengthening its digital engagement, FC Barcelona has announced its expansion onto TikTok.The expansion coincides with Barça's Summer Tour 2019, which begins this Saturday with...
UFC unveils Arabic language streaming service
Continuing to strengthen its global footprint, the UFC has partnered with Abu Dhabi Media for the launch of its first Arabic language streaming platform...
MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...