FC Barcelona deepens engagement on TikTok
Strengthening its digital engagement, FC Barcelona has announced its expansion onto TikTok.The expansion coincides with Barça's Summer Tour 2019, which begins this Saturday with...
UFC unveils Arabic language streaming service
Continuing to strengthen its global footprint, the UFC has partnered with Abu Dhabi Media for the launch of its first Arabic language streaming platform...
MLB’s successful swing for the UK market
As with the National Football League (NFL) and the National Basketball Association (NBA) before it, Major League Baseball (MLB) is attempting to tap into...
Manchester City deepens engagement with new OTT platform
Manchester City is seeking to heighten supporter engagement with the launch of its new streaming platform, which is now available to download worldwide.Designed for TV, the...
Engagement high as intriguing British Open beckons
The 148th British Open kicks off tomorrow at Portrush, with golf's oldest major inevitably peaking engagement amongst fans once again.We spoke to Oddschecker US' International...
iFollow scheme deemed a success in EFL survey
The introduction of the iFollow scheme has been praised by English Football League (EFL) supporters, according to a survey which was sent out to...
Santa Cruz FC elevates mobile app with Pinnacle partnership
Santa Cruz FC has united with online sports betting operator Pinnacle to becomes the first football club in Brazil to monetise its mobile application...
Football journalist Chris Williams on thriving fan engagement in Germany
Ahead of the new season, the German Bundesliga continues to maximise its efforts in terms of fan engagement, setting an example for the rest...
Lessons to be learnt from the Bundesliga
In Germany, they’ve been doing things right in their professional football setup for many years now. And it’s a quite simple approach they have...
Manchester City elevates preseason engagement with DAZN
Manchester City has teamed with DAZN to provide fans greater access to the club's preseason tour in Japan this summer.As part of the new...