Serie A and Socios to provide more football blockchain-backed benefits
Serie A is tapping deeper into blockchain technology by extending its partnership with Socios.com to provide the league's fans more benefits via digital fan...
Spotlight Sports rebrands content hubs under ‘Halo’ umbrella
UK-based sports content and media company Spotlight Sports Group has rebranded its content platforms under the name ‘Halo Content Destinations’.The company is branding its...
Tom Brady’s Autograph refocuses on content over NFTs
Autograph, a fan engagement platform co-founded by NFL legend Tom Brady, has launched a new project - though this latest initiative lacks one of...
Betfair extends Cruzeiro deal ahead of Brazil betting market launch
International sportsbook Betfair is maintaining its visibility in Brazil by renewing its partnership with Cruzeiro Esporte Clube.The company, part of multinational, multi-brand gaming group...
Channel 4’s YouTube use in Paralympic coverage paid off
Channel 4’s coverage of the Paris Paralympics is reaching a large audience according to the British broadcaster’s viewing figures.Over 17.4million viewers across both linear...
PFL unveils fantasy gaming partnership with FanUp
The Professional Fighters League (PFL) has partnered with FanUp to offer Bellator Champions Series fans gamified contests with prizes.FanUp will introduce points-based sweepstakes and...
Detroit Lions to enhance fan experience with Caesars
Ahead of the upcoming 2024/25 NFL campaign, the Detroit Lions have partnered with Caesars Sportsbook to offer custom fan experiences throughout the season. Fans of...
SBC launches new Affiliate Leaders magazine
The travails of betting and gaming SEOs during a year of chaotic activity by Google is the subject of the cover story for the...
Chelsea offers fans signed shirts through MatchWornShirt
Chelsea FC has teamed up with MatchWornShirt, a global company that allows fans to own match-worn and autographed shirts.Under the agreement, Chelsea fans can...
Eurovision Sport joins the AI craze to enhance broadcasting experience
Artificial Intelligence (AI) is making its mark on the sports sector in countless ways, from marketing and fan engagement, to media and content creation....