Channel 4’s YouTube use in Paralympic coverage paid off

Channel 4’s coverage of the Paris Paralympics is reaching a large audience according to the British broadcaster’s viewing figures.Over 17.4million viewers across both linear...

PFL unveils fantasy gaming partnership with FanUp

The Professional Fighters League (PFL) has partnered with FanUp to offer Bellator Champions Series fans gamified contests with prizes.FanUp will introduce points-based sweepstakes and...

Detroit Lions to enhance fan experience with Caesars

Ahead of the upcoming 2024/25 NFL campaign, the Detroit Lions have partnered with Caesars Sportsbook to offer custom fan experiences throughout the season. Fans of...

SBC launches new Affiliate Leaders magazine

The travails of betting and gaming SEOs during a year of chaotic activity by Google is the subject of the cover story for the...

Chelsea offers fans signed shirts through MatchWornShirt

Chelsea FC has teamed up with MatchWornShirt, a global company that allows fans to own match-worn and autographed shirts.Under the agreement, Chelsea fans can...

Eurovision Sport joins the AI craze to enhance broadcasting experience

Artificial Intelligence (AI) is making its mark on the sports sector in countless ways, from marketing and fan engagement, to media and content creation....

Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach

Football is unsurprisingly front-of-centre in most betting firm’s sports marketing strategies, particularly in Europe. Some companies value a diversified portfolio, however, targeting some more...

British Champions Series launches game to attract youth

Mobile gaming company Invincible.GG has teamed up with the QIPCO British Champions Series to introduce an interactive mobile game aimed at engaging a younger...

Betano ups sponsorship game once again with Europa League and Conference...

Betting brand Betano is keeping its hand on the throttle of an already extensive sports marketing strategy by adding another tournament to its roster.The...

Ligue 1 takes to streaming in the UK and Ireland

Ligue 1 has opted to go down the direct-to-customer route in the UK and Ireland by launching its LIgue 1 Pass streaming platform in...