Rai bags Olympic Games’ media rights in Italy for at least...
Italian public broadcaster Rai has been given the rights to domestically air all Summer and Winter Olympic Games at least until 2032.As a result...
Serie A looks to secure €7.2bn from upcoming TV rights bid
Broadcasters looking to secure Serie A’s domestic TV rights will have to cough up around €7.2bn for a total of five years, Italian football...
Southampton FC names Future of Football winners to ‘revolutionise’ club
Southampton FC has announced it is moving forward with Turfcoach and Atom Stars, which won the top prize in the club’s Future of Football...
Fanatics strengthens sports betting venture with PointsBet US acquisition
Fanatics has moved to expand its sports betting footprint with the acquisition of PointsBet US, in a deal reportedly worth $150m. As a result of...
Manchester City Women’s Greenwood drops NFT trainers in OKX metaverse
Manchester City Women’s left-back Alex Greenwood is the latest player from the club to join OKX’s metaverse working with the crypto exchange to showcase...
AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.The AFA...
WTT signs first-ever table tennis crypto sponsorship with Floki
World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals. This is the first...
Rule 48 to remain as Sky Sports agrees landmark EFL deal
In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports. The deal will see the coverage of...
PUMA signs multi-year F1 apparel deal
Formula 1 has signed a new multi-year deal with sports lifestyle brand PUMA that will see the production and distribution of F1-branded merchandise at...
Saracens puts fan and team travel at the forefront in extended...
Rugby Union team Saracens has announced the continuation of its partnerships with both Destination Sport Travel and Sportsbreaks.com.As part of the long-term extension, Destination...