Manchester City Women’s Greenwood drops NFT trainers in OKX metaverse
Manchester City Women’s left-back Alex Greenwood is the latest player from the club to join OKX’s metaverse working with the crypto exchange to showcase...
AFA focuses to increase fan engagement across India through Xiaomi deal
Xiaomi India has secured a sponsorship agreement with the Argentinian Football Association (AFA) as the latter aims to build its following in India.The AFA...
WTT signs first-ever table tennis crypto sponsorship with Floki
World Table Tennis (WTT) has signed crypto firm Floki as the sponsor of this year’s ITTF World Table Tennis Championships Finals. This is the first...
Rule 48 to remain as Sky Sports agrees landmark EFL deal
In spite of increased competition for its rights, the EFL has extended its longstanding deal with Sky Sports. The deal will see the coverage of...
PUMA signs multi-year F1 apparel deal
Formula 1 has signed a new multi-year deal with sports lifestyle brand PUMA that will see the production and distribution of F1-branded merchandise at...
Saracens puts fan and team travel at the forefront in extended...
Rugby Union team Saracens has announced the continuation of its partnerships with both Destination Sport Travel and Sportsbreaks.com.As part of the long-term extension, Destination...
World Rugby sets out to ‘supercharge’ women’s league for the next...
World Rugby has greenlighted its latest initiative to create opportunities for girls and women wanting to partake in the sport. The programme called ‘Accelerate’ will...
Yahoo elevates sports engagement with Wagr acquisition
Yahoo is looking to elevate engagement amongst sports fans with the acquisition of peer-to-peer wagering platform Wagr. As a result of the deal, Wagr will...
FC Barcelona reveals €1.45bn Camp Nou renovation plans
La Liga giants FC Barcelona have announced they have received €1.45bn in funding to proceed with renovation plans to its home stadium, the Spotify...
AT&T secures US Soccer deal extension ahead of packed football schedule
The US Soccer Federation has bagged a new sponsorship deal with mobile operator AT&T, targeting creation of expanded fan engagement opportunities over the next...