United Airlines logo lands on front of Wrexham shirt
United Airlines are the new front-of-shirt sponsor of Wrexham AFC, with the firm’s logo being placed on the club’s home, away and third shirts. The...
Tencent receives F1 streaming rights in China
Multimedia giant Tencent has successfully obtained the multi-year rights to stream Formula 1 in China.All F1 events from the remainder of the 2023 F1...
Kindred and Rangers focus on 0% revenue from harmful gambling
Kindred Group will continue its partnership with the Rangers to focus on safer gambling for the new 2023/2024 season. Both sides have revealed the new...
CBS Sports joins forces with HYPE to drive ‘new tech in...
Sports innovation hub HYPE Sports has joined forces with CBS Sports to create ‘new technologies’ for the American media network and its coverage of...
Sheikh Jassim makes last-ditch bid to secure 100% of Manchester United
Manchester United have been given until this Friday to decide on a fifth and seemingly final bid made for the club by Qatar’s Sheikh...
Saudi Arabia begins sports clubs’ privatisation process
Prince Mohammed bin Salman bin Abdulaziz Al Saud, the Prime Minister of Saudi Arabia, has initiated the process of privatisation for sports clubs in...
Women’s Bundesliga names Google Pixel as new exclusive ‘naming rights partner’
Women’s Bundesliga has a new naming rights partner from the 2023/2024 season onwards in the face of Google Pixel. This was announced by the German...
Arsenal extends Camden Town Brewery deal into 2023/24 season
Premier League side Arsenal has extended its partnership with Camden Town Brewery into the 2023/24 season. To celebrate the deal, which was initially signed back...
iGamingDaily – Analysing the true value of Premier League partnerships
Drawing attention to a report by Horizm, Jessie Sale suggested that betting and gaming isn’t as valuable as it's perceived when it comes to...
Heineken extends F1 partnership due to ‘phenomenal growth’
Heineken has attributed the ‘phenomenal growth’ of Formula One’s global audience as a key factor in renewing its global sponsorship deal extension. Having been an...