Women’s Bundesliga names Google Pixel as new exclusive ‘naming rights partner’
Women’s Bundesliga has a new naming rights partner from the 2023/2024 season onwards in the face of Google Pixel. This was announced by the German...
Arsenal extends Camden Town Brewery deal into 2023/24 season
Premier League side Arsenal has extended its partnership with Camden Town Brewery into the 2023/24 season. To celebrate the deal, which was initially signed back...
iGamingDaily – Analysing the true value of Premier League partnerships
Drawing attention to a report by Horizm, Jessie Sale suggested that betting and gaming isn’t as valuable as it's perceived when it comes to...
Heineken extends F1 partnership due to ‘phenomenal growth’
Heineken has attributed the ‘phenomenal growth’ of Formula One’s global audience as a key factor in renewing its global sponsorship deal extension. Having been an...
Emerson and Richarlison enter food charity match sponsored by Brazil’s Playing.io
Brazilian igaming blockchain website Playing.io has managed to raise five tons of food for people in need after organising a charity football match with...
LaLiga launches Digital Virgo collaboration for more ‘accessible’ football
Spanish top-tier football league LaLiga has signed a new contract with Digital Virgo to launch the competition’s latest fan engagement platform - LaLiga Xtra. According...
Genius Sports secures data and streaming rights for the European League...
American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited. This will allow Genius to...
Report: NBA sponsorship revenue skyrockets to $1.4bn
As the National Basketball Association’s (NBA) brand continues to grow exponentially worldwide, so too does its sponsorship revenue. A recent report by Sponsor United revealed...
Nine secures Paris 2024 Paralympics media rights for Australia
Australian broadcaster Nine has secured the airing rights for the Paris 2024 Paralympic Games. The deal is part of Nine’s 10-year commercial contract with the...
Report: DAZN YouTube helped increase Women’s Champions League viewers by 80%
A recent report from Crux Sports revealed that DAZN’s coverage of the UEFA Women’s Champions League on its YouTube page has grown fan engagement...