MLB and Booking.com partner to ‘simplify’ the fan travel experience
Major League Baseball (MLB) has announced Booking.com as the official online travel partner of the league for the upcoming 2023 season. Both firms are engaged...
Kickboxing promotion GLORY unites with Wurl to bring content to new...
Kickboxing promotion, GLORY, has joined forces with Wurl, as the organisation elevates the usage of data. In collaboration with the data-driven solutions for CTV distribution...
UEFA Women’s Football signs PlayStation to sponsorship lineup
Sony’s gaming console company PlayStation has become an official partner of UEFA Women’s Football, sponsoring the UEFA Women’s Champions League and UEFA Women’s EURO...
Giuoco Calcio selects Esselunga as newest sponsor signing
Italy’s National Football Team has signed a new sponsorship deal with retail store chain Esselunga.The Federazione Italiana Giuoco Calcio (FIGS) announced its new premium...
Argentina gives free access to nation’s friendlies in March
The government of Argentina has published an official decree allowing for the free-of-charge broadcasting of all friendlies of the men’s national football team. A newly...
TikTok and MLS sign brand-boosting partnership deal
Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling...
OlyBet announces official sponsorship deal with EuroLeague Basketball
OlyBet has announced that it is now an official partner of the major Turkish Airlines EuroLeague Final Four event.An official sponsor of the competition...
ITV continues commitment to horse racing
ITV has announced a new three-year deal to show exclusive, free to air coverage of UK horse racing until the end of 2026. Well over...
World Cup gets new format ahead of 2026
The World Cup is set for a significant expansion ahead of 2026, with FIFA approving new plans for a 48-team tournament. In spite of changes...
Manchester United hits the sweet spot with Cadbury deal extension
Manchester United has announced it will continue its commercial partnership with Mondelēz International subsidiary Cadbury. The partnership began in 2020 as a packaged deal with...