T-Mobile to provide MLB with 5G connectivity until 2028
T-Mobile has signed a deal with Major League Baseball (MLB) for six years that will utilise the carrier’s 5G network to enhance the fan...
MLB strikes Imagine deal for ‘unmatched’ baseball content
Major League Baseball (MLB) has signed a multi-year partnership with production company Imagine Entertainment for the creation of MLB-focused multimedia content.Founded by Director Ron...
NBA legend Charles Barkley partners with FanDuel to ‘Think Like a...
Former Phoenix Suns and Philadelphia 76ers icon Charles Barkley will star in FanDuel’s latest commercial that will be broadcast throughout the 2023 NBA Playoffs. Being...
FIFA Women’s World Cup 2023 raises glass over Jacob’s Creek partnership
FIFA Women’s World Cup 2023 has signed Australian wine brand Jacob’s Creek as its latest sponsorship partner ahead of the competition’s start. Australia and New...
Key questions after Endeavor’s acquisition of WWE
As MMA fans entered fight week for UFC 287 and the wrestling world cast its attention to night two of Wrestlemania, news breaking of...
Everi launches Phase Two to enhance Churchill Downs mobile experience
Technology sports platform Everi has launched Phase Two of its Venuetize mobile app to significantly improve how players can bet on Churchill Downs races. Unique...
Stake.com touches gloves with Nasukawa for world champion’s boxing debut
Crypto betting platform Stake.com has become the official betting partner of kickboxing world champion Tenshin Nasukawa’s boxing debut on April 8.Nasukawa stepped down from...
PTO Tour agrees to a partnership extension with beIN
The Professional Triathletes Organisation (PTO) will broadcast its 2023 PTO Tour in MENA thanks to a renewed deal with beIN Sports. All races will be...
NCAA Women’s Basketball Tournament Final breaks TV records
The NCAA women’s basketball tournament final between eventual champions LSU and runners-up Iowa has broken a 20-year record as 9.9 million people tuned in...
Arsenal to bring global fanbase ‘unrivalled’ virtual experiences with Jugo
Cloud-based virtual experience platform Jugo has signed a new deal with Arsenal Football Club to provide fans with an exclusive look into the Premier...