OlyBet announces official sponsorship deal with EuroLeague Basketball
OlyBet has announced that it is now an official partner of the major Turkish Airlines EuroLeague Final Four event.An official sponsor of the competition...
ITV continues commitment to horse racing
ITV has announced a new three-year deal to show exclusive, free to air coverage of UK horse racing until the end of 2026. Well over...
World Cup gets new format ahead of 2026
The World Cup is set for a significant expansion ahead of 2026, with FIFA approving new plans for a 48-team tournament. In spite of changes...
Manchester United hits the sweet spot with Cadbury deal extension
Manchester United has announced it will continue its commercial partnership with Mondelēz International subsidiary Cadbury. The partnership began in 2020 as a packaged deal with...
New top flight commercial venture to ‘revolutionise’ football in Scotland
A new Scottish football body has been formed by the country’s top three stakeholders in the sport.The Scottish Football Association (SFA), Scottish Professional Football...
Jonjo O’Neill JR to bring a ‘fresh perspective’ to Betfred as...
Jonjo O’Neill JR has linked with Betfred to become a brand ambassador until the 2024 Grand National.The 25-year-old is a former Conditional Jockey Championship...
50+1 rule to be examined by DFL due to concerns over...
The German Football League (DFL) has revealed plans to strengthen the 50+1 ownership rule in football leagues across Germany as it fears it may...
Genius Sports elevates NBA collaboration with development of next gen platform
Second Spectrum, a Genius Sports company, has come together with the NBA in a multi-year partnership expansion naming Second Spectrum an Official NBA League...
LA Rams to tap into Kraft Analytics data to enhance fan...
The LA Rams have announced a multi-year partnership with Kraft Analytics Group (KAGR) with the latter facilitating its data to “better capture, understand and...
Klarna teams with Don C to design custom Chicago Bulls sneakers
Klarna is joining forces with Chicago Bulls Creative Strategy and Design Advisor Don C to design a new special edition sneaker for Bulls mascot...