FanDuel eyes nationwide exposure in MLB collaboration
Major League Baseball (MLB) has united with FanDuel Group in a multi-year partnership for North America.As part of the deal, which sees the operator...
MLB agrees deal for SeatGeek to become its official ticketing partner
Major League Baseball (MLB) has agreed a new long-term partnership agreement with online ticket exchange SeatGeek to become the league’s official ticketing partner. SeatGeek takes...
Tottenham Hotspur taps into stadium opportunities with long-term Formula 1 deal
Expanding the opportunity of the Tottenham Hotspur Stadium, the club has confirmed a 15-year strategic partnership with Formula 1.As part of the collaboration, the...
Manchester City to increase Etihad Stadium capacity as part of new...
Manchester City Football Club has unveiled plans to develop the north stand of the Etihad Stadium - with its lower tier being extended -...
Formula 1 reveals season live streaming link with South Korea’s Coupang...
Formula 1 has revealed a new broadcasting deal with South Korean OTT company Coupang Play. The deal entails that the 2023 FIA Formula One World...
Henry Hodgson: Building a ‘literal foundation’ for the NFL in the...
As the league gains more and more attention each season in the UK, talk of a British NFL franchise has been a major focus...
West Ham’s Sullivan describes UK govt plans to safeguard football heritage...
Seeking to strengthen safeguards of teams from financial failings and harmful ownership models, a new independent regulator has been launched which will implement a...
DraftKings brings PGA Tour’s best into the metaverse
PGA Tour and DraftKings have shook hands on a deal that will see some of the world’s best golfers added as collectibles to the...
NBA announces “first-of-its-kind” deal with immersive tech firm Cosm
A new live game viewing experience is in play for NBA fans as the basketball body has agreed a multi-year partnership with immersive tech...
XFL and Genius Sports link for data distribution deal
The XFL has striked up an official data distribution deal with Genius Sports which enables the latter to tap into the American football leagues...