Airasia initiates fan activations following return to UFC

The UFC and airasia Super App have announced a partnership that will see the travel and lifestyle platform in Asia Pacific become an official...

ECB renews Sportradar live data and fan engagement partnership

The England and Wales Cricket Board (ECB) has extended its live data and fan engagement partnership with Sportradar’s InteractSport solution until 2024.The ECB has...

AFL brings fans ‘authentic connection’ to football with first Reddit avatars

The Australian Football League (AFL) and Reddit have revealed the first ever sports partnership for Reddit Avatars.Launching a limited series of AFL-themed Avatar gear...

Trident Leagues and Entain connect football fans and volunteers

The Trident Leagues and The Entain Foundation have launched the Pitching In Volunteer Hub, an online portal that aims to connect football fans and...

David Tinnion, London Youth Rowing: The benefits of CSR partnerships in...

The involvement of private firms in grassroots sports initiatives is nothing new, with popular fields such as football and rugby no stranger to this,...

SeatGeek to provide ‘easy ticket solution’ for Panthers fans

SeatGeek has linked with Florida Panthers in a deal that will see the technology platform assume ticketing for all events and concerts at FLA...

Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign

As a partner of the English Football League (EFL), Sky Bet has introduced its #StepUp campaign which will focus on the current play-offs.The Flutter...

Hilton maintains golf presence with DP World Tour partnership

The European Tour has partnered with Hilton as the global hospitality company becomes an official partner of the DP World Tour and official hotel...

Socios.com forms 26 MLS deals as official league partner

Major League Soccer (MLS) has created a multi-year partnership with Socios.com as the fan engagement and rewards company becomes an official partner of the...

Lega Pro, Eleven and DaChain form ‘biggest NFT drop in Italian...

Lega Pro and DaChain have partnered with Eleven Italy to launch a collection of Non Fungible Tokens (NFTs) to celebrate the 2021/22 Serie C...