SL Benfica becomes first Portuguese club to launch Socios fan tokens
SL Benfica has partnered with blockchain-powered fan engagement platform Socios, becoming the first Portuguese club to launch a fan token. Under the provisions of the...
Soccer Aid upgrades WOW Hydrate to official partner
Soccer Aid for UNICEF has announced that WOW Hydrate will be an official partner for the upcoming 2022 match. Taking place on 12 June at...
Man City and Xylem continue water-based initiatives for communities
Manchester City FC has announced the renewal of its multi-year global partnership with water technology company, Xylem.In collaboration, the reigning Premier League champions will...
Real Betis partners OlyBet to drive regional engagement
Real Betis has formed a deal with online sports casino brand OlyBet, focused on driving media campaigns and coordinating regional fan engagement opportunities. Fans of...
Airasia initiates fan activations following return to UFC
The UFC and airasia Super App have announced a partnership that will see the travel and lifestyle platform in Asia Pacific become an official...
ECB renews Sportradar live data and fan engagement partnership
The England and Wales Cricket Board (ECB) has extended its live data and fan engagement partnership with Sportradar’s InteractSport solution until 2024.The ECB has...
AFL brings fans ‘authentic connection’ to football with first Reddit avatars
The Australian Football League (AFL) and Reddit have revealed the first ever sports partnership for Reddit Avatars.Launching a limited series of AFL-themed Avatar gear...
Trident Leagues and Entain connect football fans and volunteers
The Trident Leagues and The Entain Foundation have launched the Pitching In Volunteer Hub, an online portal that aims to connect football fans and...
David Tinnion, London Youth Rowing: The benefits of CSR partnerships in...
The involvement of private firms in grassroots sports initiatives is nothing new, with popular fields such as football and rugby no stranger to this,...
SeatGeek to provide ‘easy ticket solution’ for Panthers fans
SeatGeek has linked with Florida Panthers in a deal that will see the technology platform assume ticketing for all events and concerts at FLA...
































