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Commercial
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Sponsorship
Time to read: 3 min
Socios.com secures Argentine Primera División naming rights
July 16, 2021
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Hospitality
Time to read: 3 min
MPs receive Euro 2020 and Wimbledon tickets from betting industry
July 16, 2021
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Partners
Time to read: 2 min
WynnBet makes NFL debut with Detroit Lions sponsorship
July 16, 2021
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Sponsorship
Time to read: 2 min
FIFA appoints Kay Madati as new Chief Commercial Officer
July 16, 2021
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Europe
Time to read: 2 min
Millwall extends ‘fruitful relationship’ with MansionBet
July 15, 2021
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Partners
Time to read: 3 min
UEFA secures new women’s sponsor with Grifols partnership
July 15, 2021
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Fan Engagement
Time to read: 2 min
MLS expansion St Louis City secures second major sponsor
July 15, 2021
Burnley Football Club has revealed that AstroPay will become the team’s official payment solutions partner and sleeve sponsor
BREAKING
Sponsorship
Time to read: 2 min
Burnley refreshes AstroPay sponsorship
July 15, 2021
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Partners
Time to read: 2 min
Formula One partners with PokerStars in ISG brokered deal
July 15, 2021
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Fan Engagement
Time to read: 2 min
United Rugby Championship enlists Roc Nation to grow new audiences
July 14, 2021
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Partners
Time to read: 2 min
CoinDCX nets Ireland cricket team jersey sponsorship
July 14, 2021
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Esports
Time to read: 2 min
Wolves Esports enters sim racing with GR Racing
July 14, 2021
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Partners
Time to read: 2 min
Lenovo upgrades Inter Milan sponsorship as Socios.com still in the running
July 14, 2021
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Fan Engagement
Time to read: 2 min
Bally’s Corporation purchases AVP to ‘gamify’ US volleyball
July 14, 2021
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Partners
Time to read: 2 min
Betway pledges support to MIBR esports CS:GO campaign
July 14, 2021
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Fan Engagement
Time to read: 2 min
FDJ elevates fan engagement for French Olympic teams
July 13, 2021
Monterrey Rayados
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Partners
Time to read: 2 min
Codere upgrades Monterrey Rayados FC sponsorship
July 13, 2021
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Fan Engagement
Time to read: 2 min
BHA’s Careers in Racing launches Youth Collaboration Group
July 13, 2021
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Partners
Time to read: 2 min
Mastercard and MLB extend link ahead of All-Star Game
July 13, 2021
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Sponsorship
Time to read: 2 min
Betcris nets Honduras football league title sponsorship
July 13, 2021
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Partners
Time to read: 2 min
PGA Tour extends long-standing Anheuser-Busch partnership
July 13, 2021
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Fan Engagement
Time to read: 2 min
Worldline reveals plans for first blockchain-based sports business platform
July 12, 2021
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Media Rights
Time to read: 3 min
Tokyo 2020 Olympic organisers aim for 'unprecedented' broadcast coverage
July 12, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026