UEFA EURO 2024 welcomes Unilever as official tournament sponsor
Consumer goods company Unilever has been unveiled by UEFA as the latest official sponsor of the UEFA EURO 2024. The deal will see Unilever leveraging...
Genius launches FanHub ID for sports marketers and content creators
Genius Sports has made its latest move in the sports fan engagement space by launching a privacy-compliant identification solution, FanHub ID.The product utilities online...
A-League and Isuzu to integrate digital assets in sponsorship extension
The Australian Professional Leagues (APL) has announced the extension of its partnership with Isuzu UTE Australia for its national football leagues. The two-year partnership renewal...
Baltimore Ravens enlists Shift4 to power in-stadium payments
The NFL’s Baltimore Ravens has announced that integrated payments company Shift4 will power payments for fans of the team throughout the M&T Bank Stadium. Services...
IMG: AI will start to truly make its mark on sports...
The hype around NFTs in sports has died out, as has the huge general upsurge in interest in the digital products witnessed over recent...
BBC and ITV bring FIFA Club World Cup ‘23 from Saudi...
As the FIFA Club World Cup 2023 heads to Saudi Arabia for a December spectacle, it has been revealed that UK viewers can watch...
Nationwide continues to sponsor the NFL Walter Payton Man of the...
The NFL and Nationwide have announced a multi-year renewal of their partnership that sees the financial institution continue to present the Walter Payton NFL...
Reports: FC Barcelona may select New Balance as kit supplier for...
The winds of change could be whistling down the seats at the Camp Nou as FC Barcelona explores various options to replace its decades-old...
Ronaldinho the star of Booming Games’ latest slot titles
Brazilian footballing icon Ronaldinho has secured a new sponsorship deal with Booming Games to appear in a series of upcoming slot titles.The World Cup...
UEFA to embark on women’s football tournament expansion from 2025
UEFA will initiate a shakeup of its women’s football schedule from 2025, planning to launch a second pan-European competition and change the Women’s Champions...