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Partners
Time to read: 2 min
PSG secures Autohero premium partnership and vape brand-first
July 27, 2021
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Sponsorship
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NFL star Austin Ekeler becomes SteelSeries latest ambassador
July 27, 2021
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Fan Engagement
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Nielsen Sports: The Hundred draws in younger viewership demographic
July 27, 2021
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Fan Engagement
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AR sports engagement firm raises €7.6m in seed funding
July 27, 2021
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Partners
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Spreadex continues sponsorship splurge with Fulham FC
July 27, 2021
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Partners
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Cleveland Cavaliers become third NBA recruit to Socios.com platform
July 27, 2021
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Sponsorship
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Virgin Bet gains Ayr Gold Cup Festival naming rights
July 26, 2021
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Partners
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Fonbet enters Belarusian market with FC BATE
July 26, 2021
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Sponsorship
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Caesars Entertainment to secure $138 million Superdome naming rights
July 26, 2021
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Partners
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AC Milan expands African presence with Premier Bet
July 26, 2021
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Partners
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Eintracht Frankfurt forms Betway Group sponsorship pact
July 26, 2021
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Partners
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FC Vaduz extends Casino Admiral main sponsorship
July 26, 2021
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Fan Engagement
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Tokyo 2020 opening ceremony ratings dip to 33-year low on NBC
July 26, 2021
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Data
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Slovak Fortuna Liga and Stats Perform build on existing relationship
July 23, 2021
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Partners
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Manchester United makes sustainability pledge with Renewable Energy Group
July 23, 2021
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Fan Engagement
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Team GB becomes first Olympic team to launch NFT collection
July 23, 2021
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Partners
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Gatorade signs up as Angel City FC founding partner
July 23, 2021
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Partners
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Stevenage secures two-year sponsorship with Amazon’s Prime Gaming
July 23, 2021
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Integrity
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ANJ warns of ‘crossing the line’ on betting advertising following Euro 2020
July 23, 2021
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Partners
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AFC Ajax signs up Coca-Cola as official partner
July 23, 2021
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Partners
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William Hill secures title sponsorship of Racing League
July 23, 2021
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Partners
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Sportradar and Bally’s Interactive forge long-term betting collaboration
July 22, 2021
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Media Rights
Time to read: 3 min
‘Never say never’ on purchasing live sports rights, says Netflix Chief
July 22, 2021
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026