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Commercial
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Data
Time to read: 2 min
Stats Perform strikes official data partnership with DIMAYOR
July 12, 2021
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Media Rights
Time to read: 3 min
BBC claims Euro 2020 final lion’s share of viewers in battle of the broadcasters
July 12, 2021
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Partners
Time to read: 2 min
Newcastle United adds KAYAK to shirt sponsorship line-up
July 12, 2021
BREAKING
Sponsorship
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São Paulo Futebol Clube selects Sportsbet.io as new shirt sponsor
July 12, 2021
BREAKING
Partners
Time to read: 2 min
DraftKings shapes ‘future of fan engagement’ with MLB
July 12, 2021
BREAKING
Partners
Time to read: 2 min
Bitci.com takes MotoGP Austrian Grand Prix title sponsorship
July 9, 2021
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Sponsorship
Time to read: 2 min
National Lottery launches ‘largest-ever’ Team GB advertising campaign
July 9, 2021
BREAKING
Partners
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UFC names Jose Cuervo as first-ever tequila partner
July 9, 2021
BREAKING
Partners
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CoinDCX makes ‘major splash’ with international cricket sponsorship
July 9, 2021
BREAKING
Data
Time to read: 3 min
Stats Perform powers ECB engagement in partnership renewal
July 9, 2021
BREAKING
Partners
Time to read: 2 min
Norwich City signs up JD as new sleeve shirt sponsor
July 9, 2021
BREAKING
Sponsorship
Time to read: 2 min
NFL star joins PointsBet brand ambassador staple
July 8, 2021
00:37
BREAKING
Sponsorship
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Betcris activates Mexican national team sponsorship at CONCACAF Gold Cup
July 8, 2021
BREAKING
Partners
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NCAA implements ‘revolutionary’ IMPACT platform into basketball broadcasts
July 8, 2021
BREAKING
Fan Engagement
Time to read: 2 min
Over 27 million tune in as England book place in Euro 2020 final
July 8, 2021
BREAKING
Latest News
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Japan imposes state of emergency ahead of Tokyo 2020
July 8, 2021
BREAKING
Fan Engagement
Time to read: 3 min
Fun88 ‘breaks new boundaries’ with Daren Sammy ambassadorship
July 8, 2021
BREAKING
Sponsorship
Time to read: 3 min
Female Olympic athletes' sponsorship value soars in ‘unique window of equality’
July 8, 2021
BREAKING
Partners
Time to read: 2 min
NBA’s Boston Celtics form Socios.com partnership
July 8, 2021
Fans walking outside of Wembley Stadium.
BREAKING
Integrity
Time to read: 3 min
Betting ads cut by 47% during Euro 2020 from 2018 World Cup
July 7, 2021
BREAKING
Partners
Time to read: 2 min
Prague Table Tennis Association links with Setka Cup
July 7, 2021
BREAKING
Partners
Time to read: 2 min
UFC secures ‘historic’ Crypto.com sponsorship deal
July 7, 2021
BREAKING
Fan Engagement
Time to read: 2 min
British and Irish Lions launch PT SportSuite engagement platform
July 7, 2021
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Featured Articles
LIV Golf player Jon Rahm
BREAKING
Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026