Charlotte Hornets & Lowe’s continue fan initiatives in deal extension
The NBA’s Charlotte Hornets and North Carolina retail store Lowe’s have announced an extension of their long-term partnership, in which the latter remains the...
Spanish FA joins SIGMA to fight against gambling fraud
The Royal Spanish Football Federation (RFEF) is ramping up efforts to fight back against fraud in the gambling sector by joining betting research service...
ViewLift boosts NHL TV apps offering with a core design overhaul
The National Hockey League (NHL) has deepened its commitment with sports streaming powerhouse ViewLift to bring hockey fans the best from the sport through...
The Racing App: William Woodhams explains Fitzdares content ambitions
Horse racing is a few furlongs behind some of the world’s biggest sports when it comes to adopting a modern media strategy. This is...
Betano becomes first-ever betting partner for UEFA
Kaizen Gaming-owned brand Betano has secured a global sponsorship deal for the next edition of the UEFA European Football Championship taking place in Germany.Through...
PENN gets US boost to ESPN BET visibility with NHL deal
PENN Entertainment has signed a multi-national, multi-year partnership with the NHL encompassing its US and Canada-facing betting brands.Terms of the agreement will see PENN’s...
NHL’s Canadiens sign Air Canada as official away jersey partner
National Hockey League (NHL) team Montreal Canadiens has announced a multi-year jersey partnership with air travel operator Air Canada.The deal will place the Air...
Monster agrees new sponsorship deal with McLaren ending Mercedes ties
Monster Energy Company has announced it has agreed a new sponsorship deal with Formula One’s McLaren Racing. The popular energy drink brand will showcase prominently...
Sportradar signs media deal with Canadian market leader Sportsnet
Sportradar’s standing in the Canadian sports media space was significantly boosted this week when the Swiss firm put pen to paper on a deal...
Paddy Power reveals green dartboard ahead of World Darts Championship
Ahead of this year’s PDC World Darts Championship, title sponsor Paddy Power has revealed how it is stamping its brand on darts’ biggest competition...