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Partners
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PwC joins Paris 2024 domestic sponsorship programme
July 7, 2021
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Partners
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Coinbase places ESL Gaming at the ‘forefront of technology’
July 7, 2021
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Partners
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ECB and Sky Sports promote The Hundred to new audiences
July 6, 2021
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Media Rights
Time to read: 3 min
Clubs urge National League to relax broadcasting rules
July 6, 2021
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Partners
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AS Roma strikes Hyundai shirt sponsorship renewal
July 6, 2021
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Hospitality
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Formula One Australian GP cancelled for second consecutive year
July 6, 2021
Ascot
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Hospitality
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COVID relaxations ‘wonderful news’ for sports sectors
July 6, 2021
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Media Rights
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European Cricket Network becomes latest sports property to join Recast
July 6, 2021
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Social
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NBA turns up Tencent Music Entertainment collaboration
July 5, 2021
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Sponsorship
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‘Local legislation’ prompted UEFA to ban VW rainbow adverts at Euro 2020
July 5, 2021
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Partners
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CONCACAF pilots Qatar Airways sponsorship at Gold Cup
July 5, 2021
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Hospitality
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Tokyo 2020 spectator cap to be reviewed amid rising health crisis
July 5, 2021
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Fan Engagement
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England’s Ukraine victory becomes most-watched live TV event of 2021
July 5, 2021
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Partners
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AFC enlists Yili as official global partner
July 5, 2021
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Horse Racing
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IHRB’s Denis Egan announces early exit from CEO position
July 2, 2021
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Fan Engagement
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Mark Cavendish launches Tour De France 2021 NFT collection
July 2, 2021
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Partners
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Olympique de Marseille strengthens African foothold with APO Group
July 2, 2021
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Partners
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Norwich City signs up Joma in ‘record-breaking’ technical partnership
July 2, 2021
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Partners
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Portland Trail Blazers ink first NBA crypto jersey patch sponsorship
July 2, 2021
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Sponsorship
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Ukrainian Premier League welcomes VBET as new title sponsor
July 2, 2021
Newcastle United, St James' Park
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Partners
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Castore adds Newcastle United to growing collaborations
July 2, 2021
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Esports
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BBL teams with Innovation Esports to deliver gaming programme
July 2, 2021
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Sponsorship
Time to read: 3 min
NCAA adopts new rules on name, image and likeness policy
July 2, 2021
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LIV Golf player Jon Rahm
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Commercial
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Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Paramount-Warner Bros acquisition complete
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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