The FA announces Adobe as the Women’s FA Cup lead sponsor
England’s Football Association (FA) has found a new lead sponsor for the Women’s FA Cup in the form of Adobe. The partnership will run for...
VISA maintains football investment with AFC partnership
The Asian Football Confederation (AFC) has signed a partnership with VISA, further strengthening the payments provider’s connection to sports in West Asia.Under the terms...
BYB strikes U.S. Integrity deal to ensure safe bets on bare...
U.S. Integrity (USI) has announced a new partnership with BYB Extreme Fighting Series in a deal that would see enhanced gaming protection being introduced...
WST selects MrQ as title sponsor of UK Championship
Online casino operator MrQ has been revealed to be the title sponsor of the snooker UK Championship, confirmed by the World Snooker Tour (WST). Now...
YMCA hatches new jersey patch deal with the Atlanta Hawks
Youth development initiative YMCA of Metro Atlanta has announced a new multi-year partnership with NBA team the Atlanta Hawks.The deal will see YMCA’s ‘Y’...
Statscore deepens presence across Polish football
Sports data provider Statscore has agreed to extend its partnership with the Polish Football Association to now cover the men’s 2. Liga, the Fortuna...
Qatar Airways keeps FIFA deal flying high with new partnership extension
A year after the last rendition of the FIFA World Cup took place in Qatar, the sport’s global governing body has unveiled a renewal...
NBA, MLB and NHL launch safer betting campaign with bookmaker backing
Three of the four major US sports leagues have launched a new safer gambling campaign, titled ‘Never Know What’s Next’, in partnership with a...
AC Milan CMO: How the club is enjoying a new period...
Despite a period of decline during the 2010s, AC Milan has once again found themselves at the top of Serie A and in the...
Nike commits to a decade of support for Australian football in...
Nike has extended its partnership with Football Australia for a further ten years, pushing the collaboration into its third consecutive decade. The renewed deal serves...